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    Mobile Interactive Group buys mobile marketing and CRM software startup Piri

    Robin Wauters

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    Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

    Monday, June 7th, 2010
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    Mobile Interactive Group (MIG) this morning announced that it has acquired mobile marketing and CRM software provider Piri Limited for an undisclosed sum.

    MIG says it purchased Manchester-based Piri, which was launched in 2006, because of its technology assets, which include integrated cross platform CRM and a self serve web interface mobile marketing platform.

    The Piri platforms will be incorporated into MIG’s existing technology offering, which includes the interactive messaging suite MIDAS, SMS/MMS Gateway, mobile web and app publishing platform Kilrush and Mpression and a premium mobile ad serving platform.

    Current Piri customers include businesses like Netplay, Future Publishing, Paddy Power and Camelot. MIG clients currently include ITV, O2, Vodafone, Orange, Shazam, Bauer, Guardian and more.

    The deal is 100% acquisition and is performance related.

    CrunchBase Information
    Mobile Interactive Group
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    • http://abcmarketingdirect.com/blog/marketing/mobile-interactive-group-buys-mobile-marketing-and-crm-software.html Mobile Interactive Group buys mobile marketing and CRM software … « ABC Marketing Direct

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    • Guest

      awesome buy, IMO

    • http://www.database-la.com/act-software-certified-consultant.php Cason Larusso

      These guys definitely know when and where to invest on something. I guess MIG will use this new CRM software as their flagship (or at least, a major) software for marketing support/solutions. Definitely a useful addition to any wireless/mobile firm who wants to broaden their target into a more marketing-oriented niche.

    • Anonymous

      Correct! also as opposed to email, of which oftentimes stays unopened, every single SMS Mobile Marketing recipient likely will open the message at least. These pros have led to a reply rate of 40% to 86%, depending on the industry.

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