Panasonic announces world's lightest full HD camera, targets it at women

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Friday, June 4th, 2010

Panasonic yesterday announced [JP] what it says is the world’s lightest full HD camcorder, the HDC-TM35. Sized at 51.5×107.5×57.5mm and weighing just 185g, the device is mainly targeted at women and will be available in white, purple, grey, and “gold”.

Spec-wise, buyers get a 1/41 type MOS sensor, iA 23X zoom (which Panasonic says will retain HD quality even at the maximum setting), AVCHD support, 32GB of internal memory, an SD/SDHC/SDXC slot, an HDMI interface, a 2.7-inch LCD, and a 2ch stereo microphone.

In Japan, the HDC-TM35 will retail for around $810 when it comes out on July 1. Panasonic hasn’t released any information about international sales plans, but you can expect the camcorder to go abroad rather sooner than later.

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