Ariel at ABlogtoRead has the goods on watchmaker Linde Werdelin’s new ad campaign featuring a crazy cartoon adventure in which the company’s sexy watches.

The company does something strange. They offer a standard, three-hand automatic watch with special “modules” for various purposes including trekking and diving. The modules are actually digital so you have a cool digital system on top of a cooler analog watch.

Obviously their stuff is expensive but it’s definitely cool to see a watch brand embracing new media to tell their story.