Rummble raises further $800k to boost its UX and expand team

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Rummble has raised $800k from m8 Capital. The social mobile location startup will use the new funding to further develop its recommendation engine for “finding places nearby”, focusing in particular on User Experience. The round follows on from Rummble’s previous angel investment.

Notably, it’s also the first investment of London-based m8 Capital, a majority-owned affiliate of AGC Equity Partners, which is targeting mobile startups and technology. As a result, m8’s Joe Kim will be joining Rummble’s board as Chairman.

As well as recommending places nearby (users have generated recommendations in over 3500 cities, across 126 countries), Rummble also enables users to “check-in” and share their location with friends. A mobile web version is available, along with native apps for iPhone, Windows Phone and Android.

In particular, m8’s investment will be used by Rummble to “improve the user experience of its applications and expand the team”, with the company outgrowing its six employees. “The user interface has suffered”, says Founder and CEO, Andrew J Scott. “Now that we can hire we’re looking for awesome UI/Ux designers and software engineers in both London and San Francisco. Our Trust Graph technology and API are very powerful and we’re eager to deliver that power into users hands.”

That Trust Graph is what Rummble says gives it the edge, with recommendations being truly personal. Scott describes the company’s proposition as ‘page rank’ for the physical world.

  • John

    Well, there seems to be competiion in this sphere. Ive been using a new app on the iphone called http://www.hummba.com and it seems light years ahead of everything else I have seen.

  • Jessica

    I use http://geomium.com. I like the site. I met the guys that run Geomium. Cool guys. They’re going to do big things.

  • http://www.HappinessEvangelist.com Putney Property

    Well Done @Rummble

    Great product and you thoroughly deserve this investment I look forward to the cool places/people/stuff you can show me that I’ll love!

    Been following with a keen interest for a while (Yes I know Andrew) I want you guys to succeed and show what you can do.

    Rummble for the Social Network Site of the 2012 Olympics! I’ll make sure my bit of London is well covered so the cool things get found!

    Keep up the good work guys : )

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  • http://www.superscout.com Stefan

    Well done @ Rummble

    Rummble are an awesome company. Their office is amongst some of the other great London based Silicon Roundabout startups. Boasting a roof terrace, wiked atmosphere and super teams.

    Have a look at Rummble’s Employer Profile on Superscout here:

    http://www.superscout.com/Rummble

    You can follow them or apply to their Jobs.

    Well done Andrew, keep up the great work!

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