Rummble has raised $800k from m8 Capital. The social mobile location startup will use the new funding to further develop its recommendation engine for “finding places nearby”, focusing in particular on User Experience. The round follows on from Rummble’s previous angel investment.
Notably, it’s also the first investment of London-based m8 Capital, a majority-owned affiliate of AGC Equity Partners, which is targeting mobile startups and technology. As a result, m8′s Joe Kim will be joining Rummble’s board as Chairman.
As well as recommending places nearby (users have generated recommendations in over 3500 cities, across 126 countries), Rummble also enables users to “check-in” and share their location with friends. A mobile web version is available, along with native apps for iPhone, Windows Phone and Android.
In particular, m8′s investment will be used by Rummble to “improve the user experience of its applications and expand the team”, with the company outgrowing its six employees. “The user interface has suffered”, says Founder and CEO, Andrew J Scott. “Now that we can hire we’re looking for awesome UI/Ux designers and software engineers in both London and San Francisco. Our Trust Graph technology and API are very powerful and we’re eager to deliver that power into users hands.”
That Trust Graph is what Rummble says gives it the edge, with recommendations being truly personal. Scott describes the company’s proposition as ‘page rank’ for the physical world.