Find The Healthiest Places To Live On Bing Maps

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Wednesday, June 2nd, 2010

Bing Maps is now helping you find the healthiest cities in the U.S. with a new app, Bing Health Maps. Microsoft is mashing up data from the Department of Health and Human Services to visualize what parts of the country are healthy or not so healthy by state and county.

You can select a state and a Community Health Indicator, which includes Birth Indicators (low birth weight, premature births, births to women under 18); Death Measures (homicide, lung cancer, stroke) or Health Risk Factors (obesity, smokers, high blood pressure). You can also see what percentage of the population of a given county are reporting the answers to the questions to give you an accurate view of the statistics.

The data visualization of the app is really compelling if accurate. For example, in Cook County, IL, you’ll find that 22 percent of the population is reporting obesity as a health issues, that 13.3 percent of births in the county are premature, and that there is an average of 28.1 cases of breast cancer per 100,000 people.

The map will include all the counties within a state and your can click on each country to get information for a specific community. It’s similar in theory to Google’s Flu Maps feature, which maps flu levels across 121 cities in the U.S.

Product: Bing
Website: bing.com
Company Microsoft

Bing is a decision (search) engine from Microsoft officially announced on May 28, 2009. It combines technology from the Farecast and Powerset acquisitions, as well as new algorithms and a more colorful page design, to attempt to understand the context behind the search, which Microsoft claims gives users better results. Bing as a brand is also an attempt to eliminate the confusion caused by Microsoft’s “Windows Live” branding. Bing is now everything “search” related, whereas Windows Live encompasses the remnants...

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