Mobile video advertising startup Transpera has completed its Series C financing round, totaling $9 million. The round was led by BlackBerry Partners Fund, an independent venture capital firm that works in collaboration with Research In Motion and backs companies focused on building and selling applications, services and supporting infrastructure for mobile computing.
Existing investors Flybridge Capital Partners, First Round Capital, Intel Capital and Labrador Ventures also participated.
Transpera also announced the launch of what it dubs The Attention Network, its mobile video advertising platform.
The company claims its ad platform provides the highest revenue per impression; video ads delivered through Transpera can be placed across the mobile Web and on a variety of platforms such as iPhone, iPad, Android and of course BlackBerry.
Transpera’s network includes publisher brands such as AccuWeather.com, CBS News, Discovery Communications, MSNBC.com, MTV, Travel Channel and more. The startup is based in San Francisco and has raised $19.3 million to date (its $8.25 million Series A round was closed in November 2008, its $2 million Series B round in January 2010).
Transpera has a very experienced management team and quite an impressive advisory board that includes people such as Tom Rogers (CEO TiVo), Todd Warner (Corporate Vice President, Microsoft Windows Mobile), Jeff Janer (former CMO, Third Screen Media) and former President of ZD Interactive Media Division Jeff Ballowe.