The U.S. comScore video metrix stats are out today, with the number of video viewers dipping slightly during the month of April. According to the web metrics company, 178 million U.S. Internet users watched online video during the month compared to 180 million in March. Vevo, the Hulu for music videos which launched last December, saw swift growth, attracting 43.6 million viewers in April, representing a quarter of the U.S. online video audience. Of course, this includes views on YouTube, which I suspect accounts for much of Vevo’s viewers. And 83.5 percent of the total U.S. Internet audience viewed online video.
In April, internet users watched 30.3 billion videos with Google Sites ranking as the top video property with 13.1 billion videos. This represents 43.2 percent of all videos viewed online and unsurprisingly YouTube accounted for the vast majority of videos viewed on Google properties. Hulu ranked second with 958 million videos, or 3.2 percent of all online videos viewed. Microsoft Sites ranked third with 644 million (2.1 percent), followed by Viacom Digital with 384 million (1.3 percent) and Yahoo Sites with 371 million (1.2 percent).
In terms of number of viewers, 178 million viewers watched an average of 171 videos per viewer during the month of April. Google Sites saw 136.3 million unique viewers during the month (96.0 videos per viewer), followed by Yahoo Sites with 49.5 million viewers (7.5 videos per viewer), and Fox Interactive Media with 43.8 million viewers (7.3 videos per viewer). Vevo jumped 4 positions in the April ranking taking the #4 spot with 43.6 million viewers, an average of 7.6 videos per viewer. Fox, Vevo and Facebook edged out Microsoft and CBS this month to round out the top 5 properties.
ScanScout was the biggest winner in video advertising for April, rising four spots to number two in total reach with a potential reach of 80.7 million viewers (45.4 percent penetration). Tremor Media ranked as the top video ad network with a potential reach of 92.6 million viewers, or 52.1 percent of the total video viewing audience.