Apple iPad offers "freedom from porn" – but not in Berlin

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Apple’s Steve Jobs famously offered us “freedom from porn” in his ongoing war with Adobe Flash on the iPhone and iPad. But notoriously liberal Berlin has a different take on the matter, perhaps offering us freedom from being told what to do by Apple…

Billboards announcing the arrival of the iPad on Friday have been going up all over Berlin, but one of them in the subway station of Rosenthaler Platz is quite different to the rest. As you can see from the images below, the iPad appears to be about to offer an entirely new experience of porn.

But, to be serious for a moment, as far as we can tell the images are not stuck over an existing iPad billboard but have in fact been entirely created by “ad busters” having a little fun with the Apple campaign…

It’s perhaps no coincidence that not far from Rosenthaler Platz is the Mitte area of Berlin which contains the city’s highest concentration of tech startups, geeks and no doubt a few Apple fanboys.

Hat tip @ivanbrezakbrkan and johannes

  • Alex

    Good one! »A few Apple fanboys«? Boy, with the St. Oberholz it has Berlin’s Apple fan base.

    • sel

      In Berlin, you don’t watch porn.. the porn watches you. You should try it sometime Mr. Steve jobs..

      • Eurotrash Bloggers Rule

        This is the first time in months that Techcrunch has posted a PORN headline.

        Way to go Mike, you miserable piece of Eurotrash.

      • no

        too bad most “eurotrash” have double your IQ

    • Techcrunch Keynote

      • http://i47.tinypic.com/witvk4.jpg Techcrunch Keynote

  • http://www.curated.by Bastian Lehmann

    I miss Berlin! :)

  • http://itsnotvalid.com itsnotvalid

    Hey please fix the image links… can’t imagine you are simply hot-linking the images…

    • Tye

      +1- cannot see any image or video

      • http://twitter.com/mikebutcher Mike Butcher

        Fixed.

      • http://itsnotvalid.com itsnotvalid

        Well the last one is not porn… it’s personal enjoyment!

      • Snitzelglobin in liederhozen

        Get real techcrunch, the fact that you are exposing kids to porn is pathetic. Arrington you have officially scraped the bottom of the barrel. Ipad story leads to doggy style porn image, the Arrington legacy revealed.

  • Till

    > the Mitte area of Berlin which contains the city’s highest concentration of tech startups

    Really? Unless you’re counting Wedding, Mitte is expensive (well, relative to the rest of Berlin). Startups will find much cheaper rents and central locations in Kreuzberg or Friedrichshain. Native Instruments, for example, is based in Kreuzberg.

    Or if you really want to cut costs, head to Neukölln or even the outer boroughs. There’s nothing particularly interesting going on in Mitte. It’s mostly just touristy.

    • http://premium-education.info Premium Education

      Sure?

      To name a few startups in Berlin-Mitte:

      Aka-aki
      CityDeal (Groupon)
      Dawanda
      eDarling
      KaufDA
      Panfu
      Soundcloud
      Sponsor Pay
      Spreadshirt
      Toptarif
      Wooga
      Zalando

      • http://sommer.blog.de Vasco Sommer-Nunes

        @Till, @Premium Education
        I´ve put up a map of Start-Ups in Berlin for foreign founders looking to set up in Berlin:
        http://bit.ly/9YXzX8

        There are probably a few missing, feel free to add some if you like.

  • R

    lol@dogs (centre bottom)

    • Don

      Oh yeah. Never saw the dogs. LOL!!!

  • http://www.midsouthcon.org critter42

    Personal website + TechCrunch hotlinking = #FAIL

    c’mon people, think about the little guy! :)

  • Dboy/man

    why can’t i see the pics… dont want to sound helpless but ive messed with this for about an hour now… these pics better be good

    • http://twitter.com/mikebutcher Mike Butcher

      Apols, fixed.

    • Nick

      @Dboy/man: you seriously played with this for an hour because the images weren’t loading? Get a life, or learn to google for porn or something

  • Tom

    True story:

    Was just sitting in a packed Starbucks in Singapore a couple of hours ago. There is this white guy with an iPad sitting right in the middle of the store. So I just settled into a comfy chair and observed: The guy kept looking around self-importantly, but in the 30 mins I was there waiting for my bus, not a single person even looked at his iPad, not alone ask about it.

    In this instance, at least, the device was invisible. I thought it would at least get a glance or two, but nothing. Found it very interesting, to say the least.

    • liquidmark

      You looked.

    • Krugeri

      @Tom – Can you share with me why the fact that the man was ‘white” had anything to do with your story?

      • Chris

        Now I’ve never been to Singapore, but I’m assuming a white person seems out of place there? Or perhaps it’s socially acceptable there to point out a white guy since they are uncommon? In any case pointing out the color of skin is not necessarily racist (if that’s what you were suggesting) especially considering various cultures and acceptability in those cultures. Just so happens in the US there’s lots of racism from racial mixing, so our culture associates any mention of skin color to some prejudicial intent. But consider that other cultures may not be predisposed in this way and may not have the same idea of racism as an American (assuming you are, excuse me if you aren’t). So don’t hold him to your standards (if you are)!

      • Tom

        I am an American who lives in Singapore, so I didn’t mean “white” as being a racist.

      • Krugeri

        Calm down, Sally. I wasn’t saying you were racist. I was just curious as to why it was important to the story?

    • Tobe

      77 % of Singapore’s population are Chinese, and since the Chinese’s color of the skin has pretty much the same color-tone as that of the typical caucasian, talking about a “white” person in Singapore makes little sense.

      Why not use the the term ex-pat? Or even better: Skip the description alltogether?

      • 9ooyan

        i hate it when someone is describing someone else to me, but avoids the one attribute that would have helped me know who they are….their skin color or race. people are too sensitive. although, i agree with you, saying ex-pat might make sense…unless of course you’re expatriated from africa and you’re a black dude. see where it get’s confusing avoiding obvious things like skin color?

      • Krugeri

        @9ooyan –

        It is one thing to describe someone: “Mr. Smith is the black guy in the red sweater over by the door.”

        It is another thing to related an experience which has nothing to do with race and injecting it anyway: “I was sitting at the table and this Chinese guy spills beer all over me.”

        The story teller could have removed the racial description from the later and it wouldn’t have impacted the point of the story at all.

  • Sarah

    Hilarious… very Berlin. I like how they even got some lil bugs doing their thing, haha

    @Till: Mitte is definitely home to lots of tech startups — Soundcloud, Friendticker, jovoto, sociomantic labs to name a few :)

  • http://erictric.com/2010/05/29/apple-uses-porn-in-german-ipad-advertisement-nsfw/ Apple Uses Porn in German iPad Advertisement [NSFW]

    […] bugs and dogs having at it, the ad is sure to pique the interest of horndogs everywhere. [ via TechCrunch via Johannes ] SHARETHIS.addEntry({ title: "Apple Uses Porn in German iPad Advertisement [NSFW]", […]

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    […] Twitter is buzzing with the latest news from TechCrunch that billboards announcing the arrival of the iPad on Friday have been going up all over Berlin, but […]

  • http://www.aboveallsuccess.com David A Haines

    I like the sign to the right where someone wrote F$%K Yuppies!

    Regards,

    David Haines

  • lorbas

    Hi

    “But notoriously liberal Berlin has a different take on the matter”

    1. the people here are not notoriously liberal but once and only non-inhibited.
    2. they like to save a free access to the contents of the internet.
    3. they are against any censorship and manipulation or other kind of brainwashing, by any government, party, church or from the stuff of the apple-sect!

    the action in Berlin started to awake attention about the censorship covetousness of the Management of apple-sect.

    The method of the action is a kind of humorously overdoing.

    That we will doing here as our free wants – because “we can” ;)

    I think that is just the first drop of the heavy rain-shower of humorously and imaginatively protests.

    The movements against the concentrated superiority of some media- and it-companies begins just to grow.

    Our all right of informal self–determination is threatened through the data-collections, censorships and manipulations of the public opinion, forced by the world largest media and it-companies.

    We hope that such campaigns will running around the globe and stop at least that wrong misanthropic strategy of this companies!

    Hope that more and more people will stop to buy such kind of products, restricting their human and civil rights.

    • http://www.mikko.ws Mikko

      @lorbas – Your post makes no sense. Please troll again.

    • David Winter

      @ lorbas:

      “the people here […] are against any censorship and manipulation or other kind of brainwashing, by […] the apple-sect!”

      Seriously, dude – I live right there, ca. a mile from the “hacked” ad shown above, and let me assure you that if there’s one thing Berlin-Mitte gobbles up like mad, it’s the products of Dear Leader Steve.

      There’s hardly a café where you’ll find anything *but* Macs, iPods and iPhones. It’s a twisted “Life of Brian” all over again – a million nonconformist, strong-minded individuals – and they all look and act EXACTLY the same. It’s a freaking Apple showcase.

      That being said, I own several Apple products myself, I am one of those MacBook guys in one of those cafés – and although I think FOSS is important, I doubt that more than 5% of all those trendy tech hipsters would subscribe to your confused “right of informal self–determination” religi… POV.

  • Birdy

    “Apple’s Steve Jobs famously offered us “freedom from porn” in his ongoing war with Adobe Flash on the iPhone and iPad.”

    The “freedom from porn” line was in regards to App Store policies, not some war with Adobe.

    And how is it a violation of your “self–determination” and civil rights that you have to use mobile Safari and enter a porn site’s URL in order to see porn on iDevices?

    Will you go after Yahoo for not putting porn on their start page? Are Hulu or Netflix draconian overlords for not streaming porn to you?

    Ooh, let’s take to the streets and protest. :P

    • emily

      Yes! Porn on netflix! Set porn free!

      • 9ooyan

        oh man, i think you just identified a major source of revenue for netflix!

  • http://www.phuture.me George Taylor

    Finally a reason to buy an iPad.
    Looks suspicious sneaking into the toilet with the laptop.
    I can take my iPad in to “Read the Economist”, and enjoy my porn collection in privacy with toilet paper handy….

    Apparently it was porn that drove the home video recorder market.
    It was porn that fuelled the up take of home internet.
    Love or hate it you can’t ignore what the consumer wants…

    • http://www.phuture.me George Taylor

      Nice wipe-able glass screen with no keyboard to clog up! You can go for the money shot on her face!! “Virtual pearl necklace”
      :-)

  • http://www.formula1apex.com/ Gravity

    Hahahaha… That is an inventive way of marketing iPad.

  • http://www.8asians.com John

    If Steve Jobs doesn’t want porn on the iPad, when is going to take the web browser off of the iPad, iPhone and iPod Touch? Jobs is full of sh*t.

    • Krugeri

      @John – He was talking about no porn on the App Store, which his company owns. He does not own the internet and isn’t responsible for what’s on it.

      As a parent I appreciate his stand.

  • Nader

    I wonder why no body is complaining about Google removing porn clips from YouTube.

  • http://macmagazine.uol.com.br/2010/05/29/ad-busters-fazem-anuncio-de-ipad-mostrar-pornografia-em-berlim-nsfw/ Ad busters fazem anúncio de iPad mostrar pornografia em Berlim (NSFW) | MacMagazine

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    […] Steve Jobs famously offered us freedom from porn in his ongoing war with Adobe Flash on the iPhone and iPad. But notoriously […]

  • Christian

    Why only naked women?

    • Tom

      Because it’s not America and political correctness need to appl(e)y.

      • Tom

        Type. Need NOT apply.

  • IwentToCollege

    Here’s what I honestly don’t get, Mike Butcher: When you write the following, doesn’t a little alarm go off in your brain that says “to the rest” isn’t right; it needs to be “from the rest”? I don’t get that. Would you or someone please tell me why I am seeing this kind of misuse all over now. If I were 16, or 23 would that just sound normal to me?

    “… but one of them in the subway station of Rosenthaler Platz is quite different to the rest.”

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  • http://mattyu.ca Matt

    Upon inspection, the images do appear to be stuck over an original iPad ad.

    1. The photo on top of the finger shows an imperfectly cut curve and a slight misalignment

    2. Porn photos show inkjet printer streaks

    This changes the context completely. It’s an individual artist’s creative statement against a corporate giant, not a big-budget counter-campaign sponsored by Adbusters magazine as TechCrunch reports.

    The artist johannes p osterhoff should be getting more credit for this and TechCrunch should be ashamed about this lazy reporting.

  • Bernadette

    I just went there to see it for myself. It’s already gone. Just the regular ad is displayed. Bummer!

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