PostRank Creates A 'FriendFeed For Content' With Activity Streams Feature

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Friday, May 28th, 2010

PostRank is a nifty tool that measures different ways that readers engage with online content. The ranking is based on how many times a particular post has been linked to, voted up on Digg, shared on Google Buzz, commented on, Twittered about, bookmarked on del.icio.us or viewed through feed readers like AideRSS and Google Reader. Today, the startup is adding a new feature that actually stores and shows you these activities.

As PostRank says, the activity streams feature similar in theory to a FriendFeed, but for a blog or site’s content. Previously, PostRank aggregated and reported activity events but the new feature aggregates Tweets, votes, distributed comments and more in a single view. Publishers simply have to insert their RSS feed into PostRank Analytics and the startup will aggregate and filter activity into a dashboard.

PostRank analytics is free for the first thirty days and only costs $9 per month after that. PostRank aggregates over 10 million daily activities from over 20 different social hubs, so it’s fair to assume that you’ll get a healthy snapshot of the different types of interactions that are taking place with your content.

Company: PostRank
Website: postrank.com
Launch Date: January 4, 2007

PostRank Inc. is a world-class technology company that monitors and collects social engagement events with online content in real-time across the web. PostRank gathers where and when stories generate comments, bookmarks, tweets, and other forms of interaction from a host of social hubs. Publishers and people interested in their content can then use PostRank analysis to gauge influence and reach with audiences. Based in Waterloo, Ontario, Canada, PostRank is focused on the development of tools and services that make sense...

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