OLEDs, which are said to lead the next wave of innovation in the TV space (after back-lit LCDs and 3D displays), come with plenty of advantages: they produce gorgeous images, they are self-luminous, light, and they’re flexible – very flexible. Case in point: a super-thin, Sony-made 4.1-inch OLED that actually wraps around a pencil, shown today in Japan.

The display is just 80μm thick, offers 432 x 240 resolution (121 ppi), a contrast ratio of around 1,000:1, and produces 100 cd/m2 brightness. Sony says the OLED can be wrapped around a pencil with just a 4mm radius. And the OLED can actually continue to display images and video while being rolled up, which is (according to Sony) a world’s first.

Unfortunately, the OLED is just a prototype, but those of you who attend the SID event in Seattle this week will be able to see the screen in action. All the others can drool over the display in the short (but pretty cool) video embedded below.

http://www.sony.co.jp/video3/player.swf?lang=en