• The TechCrunch Disrupt Final Five: Betterment, MOVIECLIPS, Publish2, Soluto And UJAM

    Michael Arrington

    J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

    Wednesday, May 26th, 2010

    Eighty thousand people have tuned in to TechCrunch Disrupt to watch the launch of twenty new startups and products in the Startup Battlefield – nearly 2,000 in live attendance and another staggering 78,000 on the live video stream.

    Of those twenty just ten made it to the second round, where the focus was on the business model. After long deliberations, and after calculating the total score of each startup based on our panel of expert judges and voting from the audience and viewers, we now have the final five TechCrunch Disrupt startups.

    The winner takes home an experience of a lifetime, $50,000 in cash and the Disrupt Cup.

    But first they have to prove once more on stage that they deserve to take the top spot. And the final judges – John Borthwick, Ron Conway, Marissa Mayer, Sam Schwartz and Quincy Smith – are not going to be taking it easy on them.

    They have five minutes to explain their business and why it rocks to an overstimulated audience and those judges. And then they have to defend themselves on stage for ten more minutes under a barrage of skeptical questions.

    Who will be the final TechCrunch Disrupt Champion? We’ll know soon enough.

    Here are the finalists:

    Betterment (watch)
    MOVIECLIPS Mashups (watch)
    Publish2 News Exchange (watch)
    Soluto (watch)
    UJAM (watch)

    Which is your favorite? Watch their launch videos and tell us below in the comments.

    Company: Betterment
    Website: betterment.com
    Launch Date: August 25, 2008
    Funding: $13M

    Betterment is a goal-based online investment company delivering smart, personalized financial advice paired with low fees and a superb customer experience. Launched in 2010, Betterment’s automated platform eliminates the typical complexities and time of the traditional investment account, freeing up time for other important things in life. Behavioral guardrails built into the account help users make savvy, rational decisions with their finances. For more information, please visit http://www.Betterment.com and follow @Betterment on twitter.

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    Company: ZEFR
    Website: ZEFRinc.com
    Launch Date: December 2, 2009
    Funding: $28.7M

    ZEFR is a premiere network on YouTube and the solution for content owners in movies, television, music and sports. ZEFR’s unique technology identifies and claims licensed content on behalf of the owner so that it can be monetized, allowing advertisers to buy against the most premium content online.

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    Company: Publish2
    Website: publish2.com
    Launch Date: January 2007
    Funding: $2.75M

    Publish2 is the easiest way to share and distribute news for print and web publishing. Publish2 News Exchange enables newspapers to create a comprehensive, customized newswire for print, combining content sharing networks with the highest quality free and paid news sources. Publish2 Link Newswire captures the collective editorial judgment of journalists, based on what they read every day, to create engaging news aggregation features for multichannel distribution. The company announced an initial $2.75 million round of financing in March 2008....

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    Company: Soluto
    Website: soluto.com
    Launch Date: 2008
    Funding: $18M

    Soluto is a powerful PC management tool for small business IT and IT providers that lets you easily manage and support PCs over the web. With Soluto, you’ll get: Proactive support: Soluto notifies you when there’s a problem with actionable email alerts, allowing you to remedy the issue from any PC, laptop or smartphone, saving time and reducing frustrations. You can also remote access the PCs anytime in case you need to. Offline cloud-based service: take actions on PCs even when...

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    Company: UJAM
    Website: ujam.com
    Launch Date: April 2010

    UJAM is a cloud-based service enabling everyone, musician or not to produce great sounding music and share it with their friends and the world. UJAM aims to be the go-to place to create music easy, fast and from everywhere UJAMs core technology augments simple user input such a singing or whistling into fully-fledged, studio-quality songs by interpreting melody, composing chords, arranging song form and rendering the result with professionally produced musical styles. Long-term, UJAM can be integrated and embedded with other...

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