Via to flood the US market with five sub-$150 Android tablets by year's end

Tuesday, May 25th, 2010

Matt is currently working as a writer for TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail... → Learn More

2010 was called the year of the tablet and Via might make that come true. The chip maker plans on releasing five tablets by the end of the year. The kicker is that these five models will cost between $100 and $150 — or so says a Bloomberg report. These tablets are said to run Android and will be available in the states in the second half of the 2010.

Via’s upcoming tablets are of course in response to the iPad and is a classic CE move. Instead of producing a quality product, a company, in this case Via, is outing a whole range of low-cost (and likely cheap) alternatives.

This move hopefully won’t earn 2010 the title of year of the tablet alone. In fact there’s a chance that it could harm the consumer’s interest in the slate form factor. The iPad isn’t perfect by any means, but it is showing the entire consumer electronic market that they want and need a tablet computer with its slick user experience. However, it’s still an elite-type device with the $500+ price tag and obviously a low-cost Via model will capture some sales of those looking to be part of the cool crowd. However if these tablets fail to provide a good experience, it might turn off an entire market segment to tablets in general.

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