SiteScout essentially helps online publishers protect their Web sites from malicious advertising (malvertising), and The Rubicon Project can use their technology to ramp up the security layer of its REVV for publishers platform.
A purchase price was not disclosed.
Rob Lipschutz, CEO of SiteScout, will henceforth be tasked with leading the Rubicon Project’s Brand Protection offering. The SiteScout malware reporting and other product tools are slated to be available within the Rubicon Project’s REVV platform in the third quarter of 2010.
In addition, the Rubicon Project will open a Seattle office. The company had earlier bought Seattle-based digital advertising startup Others Online for an undisclosed sum.
The Rubicon Project launched in 2007 with a mission to “automate the $65 billion global online advertising industry”. The company is backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund, and claims it is currently optimizing more than 45 billion ads each month, reaching more than 500 million unique users in total.
Headquartered in Los Angeles, the Rubicon Project launched in 2007 with a mission to automate the $65 billion global online advertising industry. The company’s Yield Management Optimization platform, REVV for Publishers™, is engineered to accelerate revenue for premium Web publishers. Backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund, the Rubicon Project serves premium publishers like NBC Universal, Gannett and CareerBuilder; optimizing more than 45 billion ads each...