It’s been no secret that LinkedIn has been steadily trying to make its platform more social and interactive with users. LinkedIn integrated with Twitter last fall, allowing users to Tweet from the platform and pull Tweets into the network with a #in hashtag. In fact, over one million users have tied their LinkedIn and Twitter accounts. And this year the network added the ability to “follow” companies, taking a page from both Twitter and Facebook. Today, LinkedIn is furthering its Twitter integration by allowing members to easily find and keep track of their LinkedIn connections on Twitter and more, essentially becoming a full-fledged client.
Once you’ve installed the Tweets application, the “Overview” tab on your homepage will allows you to see everyone you currently follow on Twitter, view their Twitter feed, and Tweet from your own account. A new feature, Connections to Follow, has been added to recommend new people for you to follow, based on your LinkedIn connections. You can easily see all of your LinkedIn connections who have added Twitter accounts to their LinkedIn profiles and allows you to see who you are and aren’t following on Twitter.
You can also see the Twitter information for any of your connections, follow or unfollow them, and even see a sample of their last tweet by hovering over their Twitter ID. And now you can save your LinkedIn connections as a dynamic Twitter list. When you choose to save your connections as a Twitter list, LinkedIn will create a private Twitter list for all of your LinkedIn connections that have added Twitter accounts. LinkedIn will keep this list up-to-date, adding and removing Twitter accounts to the list daily based on your LinkedIn connections.
Clearly LinkedIn has added much more functionality to its Twitter platform, which seems to be popular. Of course while one million out of nearly 70 million users is still only a portion of its userbase, it still represents a large portion of members who have downloaded the app. LinkedIn is making a strong push to encourage users to share content on the site, and becoming a full-fledged Twitter client will only increase sharing on the platform. The obvious next step would be to integrate with Facebook in some way, but we probably shouldn’t hold our breath.