We told you Comcast was introducing something fresh and exciting at TechCrunch Disrupt this year. Say hello to Tunerfish, incubated by the Plaxo team (Comcast acquired Plaxo in 2008) and led by former Plaxo VP of Marketing John McCrea.
Tunerfish is driven by people’s passion for TV shows, and revolves around the ability for people to share what they are watching in real time. Launching in the near future, McCrea billed Tunerfish as a ‘social discovery engine’ for video content.
Essentially, the product enables people to share with a single click what they are watching, on their social network(s) of choice in real time. Much like Twitter does for tweets, Tunerfish also displays which TV shows are trending among your friends (in the last hour, 24 hours, etc.), which gives users a way to discover shows they are not yet familiar with.
McCrea says Tunerfish isn’t limited to television, as you can also use the product to share what you’re watching on YouTube, Vimeo and other video sharing platforms.
Interestingly, Tunerfish also rewards people who share what they are watching. This rewards system, based on game mechanics, is key to the Tunerfish experience, but unfortunately McCrea decided not to share the details of the system today.
He did add that Tunerfish will not only be a website, but also a native iPhone and iPad application, and that the service is also aimed to surface directly on TV screens.
The public beta of the service will be live in the next two weeks.
Comcast is one of the leading providers of cable, entertainment and communications products and services in the United States.
John McCrea is the General Manager of Tunerfish, a recently-launched social TV startup owned by Comcast. John joined Comcast via their acquisition of Plaxo in 2008, where he was VP of Marketing. John has been a web entrepreneur since 1994. While at Silicon Graphics (SGI), he launched two early Internet businesses: WebFORCE, a line of high-performance turnkey web servers, and Cosmo Software, the first creative suite of web authoring software. John also struck the very first website sponsorship deal (August...
Sponsored Ads
Sponsored Ads
Sponsored Ads
