Bijoué: Audio Technica's diamond-shaped speakers

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Monday, May 24th, 2010


Audio-Technica today in Japan announced [JP] diamond-shaped portable speakers, dubbed Bijoué/AT-SPF30, which are especially geared towards female users. Technically, the speakers aren’t special: you’ll get 600mW/φ28mm full range speakers running on two AAA batteries for 33 hours continuously.

Weighing just 105g, the Bijoué speakers is sized at 78×74×37mm. Audio-Technica doesn’t try to attract geeky female buyers just with the design and size but with a functional hook as well: when opening up the diamond speaker, users will find a small mirror behind the lid.

In Japan, Audio-Technica plans to sell the Bijoué/AT-SPF30 on June 16 in six different colors: black, brown, white, silver, golden and the inevitable pink (price: $30). If you’re interested but live outside Japan, I suggest contacting import/export specialists Geek Stuff 4 U.

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