Miso Tunes Into Some Seed Funding For Check-Ins Based Around Content

Mg Siegler

MG Siegler is a general partner at Google Ventures and a columnist for TechCrunch, where he has been writing since 2009. Previously, MG was a general partner at CrunchFund. And before TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked... → Learn More

Saturday, May 22nd, 2010

Checking-in has so far mainly been thought about in terms of location. But there’s a growing idea that it can be ported to other things as well — such as checking-in when you’re watching a movie or television show to let others know. That’s the idea behind Miso, a product we first covered back in March following their first major movie partnership. Today, Miso has announced its seed financing and the alpha version of its website.

Previously, Miso only existed as an iPhone app. (It’s actually the second iPhone app the team behind Miso, BazaarLabs has come up with. Back at our Realtime Crunchup in November, they launched Flixup a sort of Rotten Tomatoes movie review aggregator based around what people are saying on Twitter.) But now, with a website, they should be able to broaden their reach.

And the timing is good for that — there’s something launching at our TechCrunch Disrupt conference this week which should compete with it in some ways (stay tuned on that).

Earlier this month, Miso also announced a partnership with the online video channel Revision3. Thanks to that partnership, you can check-in while watching Revision3 shows and earn special Miso badges — yes, just like Foursquare, but again, all based around media consumption.

Miso’s seed funding comes from individual investors such as Keith RaboisJawed Karim, and ex-Googlers Georges HarikRichard ChenThomas KorteKurt Abrahamson. The amount of the funding hasn’t been disclosed. Meanwhile, Rabois is also joining on as an advisor.

You can find Miso’s iPhone app here.

Company: Miso
Website: gomiso.com
Launch Date: March 2010
Funding: $5.5M

Miso is a 2nd screen experience that makes watching TV more fun and social. It’s available on the iPhone, iPad, Android, and Web. Miso lets you check-in to your favorite shows and episodes to unlock fun, virtual badges, earn points, and compare with your friends to see who is the biggest fan! Connect Miso with Facebook and Twitter to automatically and instantly share what you’re watching with your friends. See what other Miso users are watching and check-out the hottest...

→ Learn more
Product: Miso
Website: gomiso.com
Company Miso

Miso is a 2nd screen experience that makes watching TV more fun and social. It’s available on the iPhone, iPad, Android, and Web. Miso lets you check-in to your favorite shows and episodes to unlock fun, virtual badges, earn points, and compare with your friends to see who is the biggest fan! Connect Miso with Facebook and Twitter to automatically and instantly share what you’re watching with your friends. See what other Miso users are watching and check-out the...

→ Learn more

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