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Video Ad Network ScanScout Jumps On The HTML5 Bandwagon

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Video ad network ScanScout, which provides pre-roll and overlay advertising formats to monetize online videos, is rolling out a video advertising format for HTML5-compatible devices. ScanScout joins a number of video startups who have jumped on the HTML5 bandwagon with Apple not supporting Flash on the iPad and iPhone.

ScanScout, which was the 6th most popular video ad network according to Comscore will now allow publishers like ABC and others integrate the startup’s pre-roll inventory for Apple devices that are not compatible with Adobe Flash.

ScanScout allows publishers using Ooyala, Brightcove and others to enable HTML5 pre-rollsand monetize their videos. And ScanScout aims to be a one-stop-shop to monetize videos in both Flash and HTML5 formats. Video ad networks Break Media and MeFeedia have also boarded the HTML5 train but ScanScout is the first of the purely 3rd party networks to enable HTML5 for their advertisers and publishers across the web. ScanScout just raised $8.5 million in funding last fall.

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