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  • John Doerr Is Coming To Disrupt. Are You? Here's The Full Agenda.

    Erick Schonfeld

    Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

    Tuesday, May 18th, 2010

    We are now less than a week away from TechCrunch Disrupt in New York City, May 24-26. The speaker lineup is complete, the Disrupt Agenda is now posted (see below), and the Battlefield Startups have been selected and are at this very moment preparing for battle. There are still a few tickets left (get them now because the discount rate expires tomorrow).

    Kicking off the program, Charlie Rose will interview John Doerr, the fabled Kleiner Perkins venture capitalist who backed Amazon, Netscape, and Google. Now he thinks the iPad is the next big thing (he’s a big believer in clean tech too, but that’s another story). Doerr has made billions of dollars by spotting disruption early on. It’s what all venture capitalists try to do, and part of the culture of Silicon Valley. But what happens when the dynamics of the technology industry begin to pervade the media industry? Whether it’s print, music, TV, games, or advertising, the media industry is taking on the characteristics of the technology industry with its accelerated rate of creative destruction.

    Where there is disruption, there is also opportunity, and we’ve organized Disrupt to explore where the puck is going. On Monday, Funny Or Die CEO Dick Glover will tell us how the Web is changing his approach to TV production and distribution. Boxee CEO Avner Ronen and Comcast Interactive executive VP Sam Schwartz will debate what TV Everywhere actually means. Bloomberg’s editorial chief Norm Pearlstine, Huffington Post CEO Eric Hippeau, and New York Times media writer David Carr will discuss whether the iPad will really change the game for print media or whether the bigger ongoing disruption is the Web itself.

    On Tuesday, we’ve got Google engineering VP Vic Gundotra, Facebook product VP Chris Cox, and Foursquare CEO Dennis Crowley talking about how the mobile Web is a new beast and how to tame it. (Facebook alone has 100 million mobile users, Google is pushing hard to get Android adopted everywhere, and Foursquare has figured out how to get people to voluntarily broadcast their location, which may be the key to local geo advertising). Tim Armstrong will tell us how his transformation of AOL is coming along, and later we will ask AOL founder Steve Case what he thinks of Armstrong’s strategy. Then we are going to put 4Chan founder Christopher Poole, Chatroulette’s Andrey Ternovskiy and Dailybooth CEO Brian Pokorny together on a panel with GE’s global executive director of advertising and branding Judy Hu so that they can try to explain why she should ever entrust her brand to them. Finally, VCs Fred Wilson of Union Square Ventures and Ben Horowitz of Andreessen Horowitz will have an actual debate about whether and under what circumstances itr’s better for startups to go lean versus fat.

    On Wednesday, Twitter and Square founder Jack Dorsey will give us a special demo. We’ll have panels on social commerce (with Gilt Groupe CEO Susan Lynne and Etsy founder Rob Kalin) and advertising technology. Chris Hughes and Scott Heiferman will talk about social change. John Borthwick and Chris Dixon will tackle the challenges and rewards of seed funding in New York City.

    All of this agenda is just in the mornings. The afternoons will be jam packed with new startup launches in our Startup Battlefield competition. This is our new format since we are no longer doing TechCrunch 50. It will be about half as many companies, with more feedback from our expert panelists, and elimination rounds until we get a winner, who will receive a $50,000 prize. I’ve seen these companies in rehearsals and all I can say at this point is that they will not disappoint. And if you are an engineer/hacker, join our awesome and free Hack Day the weekend before the event—the best projects get stage time in front of the full conference audience. Watch this video interview I did with Beet.TV for more info.

    We also plan to add an audience member to each panel, so you can be a part of the discussion, too.

    If you want to attend Disrupt, now is the time to buy your ticket.

    Disrupt Agenda

    Monday, May 24: “What’s Going On?”
    A high-level look at societal changes in how we consume and share information, and why. The following days will focus on how these changes are influencing platform development and business strategy in media, advertising and technology.

    9:00am Opening Remarks
    Mike Arrington, Editor, TechCrunch
    9:15am The Big Picture: Tectonic Shifts in Technology, Special Series with Charlie Rose
    Charlie Rose, Host, Charlie Rose Show
    John Doerr
    , Partner, Kleiner Perkins Caufield & Byers
    9:40am Charlie Rose, Host, Charlie Rose Show
    Yuri Milner, CEO & Founding Partner, Digital Sky Technologies
    10:05am Real-Time Demo: TweetUp
    The real-time stream from Twitter, Facebook, and other sharing platforms is influencing communications, advertising and content. Advertisers see real-time data as key to sending the right message to the right people –and avoiding disaster. What’s now in real-time technology?

    Bill Gross, CEO idealab, debuts TweetUp
    10:15am Hollywood-Flavored Fireside: Funny or Die Gets Disruptive
    Made-for-web content doesn’t always stay online. And TV obviously isn’t all about the static squawk box. Professional producers and comedians from the hit Funny or Die discussion how content creation is evolving — and how it’s affecting the talent industry, Hollywood and Beyond.
    Dick Glover, CEO, Funny Or Die
    Chris Henchy, Comedian & Actor, Co-Head Gary Sanchez Productions
    Mark Kvamme, Partner, Sequoia Capital
    Andrew Steele, Executive Producer, Funny or Die
    10:55am Coffee break
    11:10am TV Everywhere: Who Profits from Entertainment On Every Screen, All the Time?
    As content like SNL or the NBA becomes available on any screen, any time, the “windowing” techniques on which TV networks and other content owners used to rely for advertising and other business models no longer pertain. What’s the future of multi-channel entertainment? Who’s going to profit?
    Moderator: Michael Wolf, Founder & Managing Director, Activate
    Avner Ronen, CEO, Boxee
    Samuel Schwartz, EVP, Comcast Interactive
    Quincy Smith, Founding Partner, CODE Advisors
    11:40am Entertainment Content Demo: Tunerfish
    Comcast is about to launch a new service, developed as a secret, skunk-works project by some of the Silicon Valley team they obtained in 2008 (via the acquisition of Plaxo). What does the cable, entertainment, and communications giant have up its sleeve?

    John McCrea, Founder, Tunerfish & VP Marketing, Plaxo
    11:50am Products into Services: Music, Gaming, and Publishing
    Entertainment content is evolving from discrete 3D products into streaming digital services with ancillary revenue streams. A book is now more than bound paper; it’s also a digital download with add-ons such as author interviews or footage. Music is no longer a static CD; it’s a chance to interact with a musician a social network or meet others fans online. How will these trends continue to impact the content industries and business models?

    Sarah Chubb, President, CondeNet
    Fred Davis, Founding Partner, CODE Advisors
    John Hagel, Co-Chairman, Center for the Edge, Deloitte
    Neil Young, CEO, ngmoco
    12:40pm LUNCH
    1:55pm Fireside: Social Networks & Online Content: Where’s it Going?
    Mike Arrington, Editor, TechCrunch
    Jason Hirschhorn, Co-President, MySpace
    Mike Jones, Co-President, MySpace
    2:15pm Startup Battlefield Begins–Session 1: Disruptive Ideas & Marketplaces
    Companies TBA May 24, on special URL Disrupt.co
    Selected from hundreds of applicants worldwide, these fresh products will show new ways of thinking for mobile, iPad, Hollywood, e-commerce, finance and more.
    3:45pm Coffee Break
    4:00pm Startup Battlefield Resumes–Session 2: Disruptive Apps & Services
    5:30pm Does The IPad Change Everything For News, Or Is It Still All About The Web?
    David Carr, Writer, New York Times
    Ron Conway, Angel Investor, SV Angel
    Eric Hippeau, CEO, Huffington Post
    Norm Pearlstine, Chief Content Officer, Bloomberg

    Tuesday, May 25: “How are Platforms and Content Evolving?”

    9:30am The Mobile Disruption–What’s Next?
    Moderator: Mike Arrington, Editor, TechCrunch
    Chris Cox, VP, Facebook
    Dennis Crowley, CEO, FourSquare
    Vic Gundotra, VP, Google
    10:00am Social & Local Demo
    Howard Lerman, CEO, Yext launches a brand-new product for small biz everywhere
    10:10am Fireside: Local Content, Local Ads, and Everything in Between. How is AOL Changing?
    Mike Arrington, Editor, TechCrunch
    Tim Armstrong, CEO, AOL
    10:30am Coffee Break
    10:50am The Lean vs Fat Startup Debate
    The funders behind Twitter, Skype and other digital greats debate strategy for growing strong companies

    Ben Horowitz, Co-founder, Andreessen Horowitz
    Fred Wilson, Partner, Union Square Ventures
    11:30am Fireside Chat
    Mike Arrington, Editor, TechCrunch
    Steve Case, CEO, Revolution
    11:50am Digital Crowds into Dollars
    Traditional print media is experiencing fragmentation while online media are experiencing the opposite; coalescing of audience around addictive digital platforms. How can brands effectively meet audiences where they? And how can technologists amassing these audiences work best with brands?

    Judy Hu, Global Executive Director – Advertising & Branding, GE
    Brian Pokorny, CEO, dailybooth
    Christopher Poole, founder, 4chan
    Andrey Ternovskiy, CEO, Chatroulette
    12:30pm LUNCH
    Optional lunchtime meet & greet with Knight Foundation: News and media startups are invited to lunch and learn about participating in the “Knight News Challenge,” which offers $25M in grant money for news innovation.
    2:00pm Exits: The 2010 Outlook
    TechCrunch talks with legendary investor and tech banker Frank Quattrone on the liquidity outlook as the recession recedes. Co-presented by SecondMarket.

    Mike Arrington, Editor, TechCrunch
    Frank Quattrone, Founder, Qatalyst
    2:30pm Startup Battlefield–Session Three: Disruptive Streams
    Inspired entrepreneurs serve up a third round of amazing product launches
    4:00pm
    Coffee Break
    4:15pm Startup Battlefield–Session Four: Disruptive Entertainment
    6:15pm VC / Startup Speed Meeting & Reception
    Presented by Zoosk in the Networking Lounge and in Startup Alley. Cocktail reception is open to all attendees; speed meeting for pre-registered startups.
    After-party
    Hosted by MailChimp at Tribeca Rooftop

    Wednesday, May 26: “How do You Find Your Audience –and Make Money?
    Content creation and distribution change, so must business models. How can artists, brands, advertisers and other merchants reach the right audience, with the right message, at the right time?

    9:00am Success Strategies for Musicians in the Digital Era
    Troy Carter, Founder & CEO, Coalition Media Group, worldwide Manager to Lady Gaga
    9:20am Mobile & Commerce Demo
    Jack Dorsey, Founder & CEO, Square
    9:40am The Future of the Market is Social. How Do You Find Your People?
    Finding customers in 2010 is not as simple as mailing out the Sears Catalog was in 1910. A fragmented consumer base with varied tastes combined with unlimited Web competition make e-commerce easy to initiate but challenging to excel within. These executives have successfully identified their marketplaces and created services with social functions that adapt to different mini-niches therein. What’s their strategy? How can other companies learn to “monetize” the old-fashioned way — by selling products that people want, to the people who want them?

    John Caplan, CEO, OpenSky
    Rob Kalin, CEO, Etsy
    Susan Lyne, CEO, Gilt Groupe
    Dan Porter, CEO, OMGPOP
    10:25am Social Advertising Demo
    David Kidder, CEO, Clickable
    10:35am Fireside Chat: Online Advertising
    Mike Arrington, Editor, TechCrunch
    Nikesh Arora, President, Global Sales Operations and Business Development, Google
    10:55am Coffee Break
    11:10am Social Networking & Social Change
    How can online connections create offline change? As digital tools create communities, how will they meet society and the larger world?

    Scott Heiferman, CEO, Meetup
    Chris Hughes, Executive Director, Jumo
    Reshma Saujani, Congressional Candidate, New York
    11:40am The Big Brand Story
    How to Make Experiences that Matter for Online & Social Audiences

    Frank Cooper, SVP and Chief Consumer Engagement Officer, Pepsi
    12:00pm How Will AdTech Deliver the Audience?
    In an era of media fragmentation, how can ad-tech experts help brands reach fans on new platforms, such as mobile devices and the iPad? especially now that brand budgets are moving more money to online, what’s now in real-time and social-graph strategy? This line-up of top brains discusses where it’s all going—and who stands to make $$.

    Samir Arora, Founder, Glam Media
    Zaw Thet, CEO, 4INFO
    Eric Wheeler, CEO, 33Across
    12:30pm LUNCH
    2:00pm Getting it Built
    John Biggs, Editor, CrunchGear
    Adam Hocherman, Founder & President, American Innovative
    Bre Pettis, Founder, Makerbot
    Liam Casey, CEO, PCH International
    2:30pm Getting Funded
    A How-To Workshop
    3:00pm The Facebook Effect
    David Kirkpatrick, Author, The Facebook Effect
    Sean Parker>, Managing Partner, Founders Fund
    3:20pm Measurement Demo
    Eric Bosco, Chief Product Officer, ComScore 
    3:30pm What’s Behind the NYC Seed-Funding Hotspot?
    The city has the population density –and proudly local, niche communities — that drive growth of social, mobile and e-commerce startups. The instant laboratory creates a network effect that then helps services grow in value. How will these startups scale beyond the five boroughs and how can upcoming teams take advantage of NY’s unique environment?

    John Borthwick, CEO, betaworks
    Chris Dixon, CEO, Hunch & Angel Investor
    4:00pm Hack Day Finalists Present
    4:15pm Startup Battlefield Finale
    Four Amazing Finalists Face Off in a Final Round
    5:30pm Disrupt Cocktail Reception
    Hosted by Zecco
    7:00pm Winners Announced
    with contributions from:
    David Sacks, CEO, Yammer, former honoree
    Custom Award from Yahoo and Lowenstein Sandler
    9:00pm After-party
    Hosted by Media Temple (mt) at element

    John Doerr is a partner at Kleiner Perkins Caufield & Byers. Together with KPCB’s partners, John has backed many of America’s best entrepreneurial leaders, including: Larry Page, Sergey Brin, Eric Schmidt: Google [GOOG] Jeff Bezos: Amazon [AMZN] Scott Cook, Bill Campbell: Intuit [INTU] Andy Bechtolsheim, Scott McNealy, Bill Joy, Vinod Khosla: Sun [SUNW] And the founders of Compaq, Cypress, Macromedia and Symantec These ventures have created more than 150,000 new jobs. In 1974 John joined a small chipmaker, Intel,...

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    Person: Charlie Rose
    Website: charlierose.com
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    Charlie Rose is an American television interviewer and journalist. He entered television journalism full-time in 1974, when he became the managing editor of the PBS series Bill Moyers’ International Report. He currently hosts the Charlie Rose Show, where he has developed a reputation as a skilled interviewer.

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