Start-up Tsavo Media, an online media network started by UserPlane founder and MySpace co-president Mike Jones has been sold to Canadian online advertising and marketing company Cyberplex for $75 million.
Tsavo operates over 300 media properties, including Twirlit, which includes content showcasing celebrity gossip, fashion, food and beauty; and Manolith, which features posts on gadgets, style and men’s health; and a Twitter-based search engine called Twithority.
Funded by deep-pocketed private equity firm American Capital, Tsavo has made several acquisitions since its birth, including the publishing assets of Canadian digital media network MoxyMedia and the online marketing and search engine optimization firm Better.
Cyberplex plans to match Tsavo’s media properties and search marketing capabilities with its own network of over 10,000 publishing and advertising partners. The acquisition makes Cyberplex one of the largest ad companies in Canada.