• Photo gallery: Japan's KDDI shows summer cell phone line-up

    Monday, May 17th, 2010

    Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More


    Japan’s second biggest mobile company KDDI today unveiled [JP] the 10 cell phones of their new line-up for this summer. The first of these models, the majority of which are waterproof (which seems to indicate a new trend in Japan’s cell phone industry), will be rolled out in Japan as early as at the end of this month.

    Here’s the complete line-up:

    Hitachi beskey
    (3.2-inch LCD IPS screen, 8MP CMOS camera, SD card slot, keypad replaceable (in three designs), waterproof)

    Casio Exilim CA005
    (3.2-inch LCD IPS screen, 13MP camera with 3x digital zoom, SD card slot, waterproof)

    Sony Ericsson Cybershot S003
    (3.2-inch TFT screen, 12.1MP camera with Exmor sensor, multiple camera functions (for example “smile shutter), SD card slot, world’s first waterproof slider)

    Sharp AQUOS Shot SH008
    (3.4-inch Sharp ASV screen with 480×854 resolution, Wi-Fi, 12.1MP CCD camera, waterproof)

    Toshiba REGZA Phone T004
    (3.2-inch Regza TFT screen, 1GHz Snapdragon processor, 12.2MP CMOS camera, Qosmio and dynabook connectivity)

    Sony Ericsson BRAVIA Phone S004
    (3.2-inch Bravia TFT screen, 1GHz Snapdragon processor, 8MP CMOS camera, waterproof)

    Sharp SOLAR PHONE SH007
    (3.2-inch Sharp ASV screen, 8MP CCD camera, 10 minutes solar charge is enough for a two-minute phone call, follows the solar phone from Sharp from last year)

    Sanyo SA002
    (3-inch TFT screen, 8MP CMOS camera, SD card slot, waterproof, world’s slimmest waterproof slider (14.8mm))

    Kyocera Kantan Keitai K005
    (3-inch TFT screen, 3.3MP CMOS camera, extra-easy to use, SD card slot, waterproof)

    Pantech Kantan Keitai-S PT001
    (handset with no display, super-easy to use, designed for the elderly, waterproof, 410 hours of standby)

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