Kindle For Android Hits This Summer — And You Can Buy Books In It

Mg Siegler

MG Siegler is a general partner at Google Ventures and a columnist for TechCrunch, where he has been writing since 2009. Previously, MG was a general partner at CrunchFund. And before TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked... → Learn More

Monday, May 17th, 2010

Easily one of my favorite apps for the iPad is the Kindle app. Weird, I know. But in some ways it’s superior to the iPad’s own iBooks experience. You can sync it across multiple devices, for example. And this Summer, that will also include Android phones. And there’s a nice big bonus for that platform too.

Amazon has announced tonight that Kindle for Android will available in the coming weeks. For now, they have this landing page to tell you a bit more. The big news: you’ll be able to buy books right from Android devices.

For anyone who has used the Kindle app on the iPhone or iPad, not being able to do that is one of the big annoyances. If you want to buy anything, you’re kicked out of the app, back to the web, to make the purchase.

Yes, it’s silly. But both sides likely put up with it for their own reasons. From Apple’s perspective, the Kindle Store directly competes with its own iBookstore. From Amazon’s perspective, there’s no way they’d pay Apple a 30% commission to sell their titles as in-app purchases.

Android doesn’t present those issues.

This could be a killer feature for the Android version. Amazon has to know that its hardware strategy isn’t sustainable. It simply can’t compete with the likes of Apple and the dozens of other hardware manufacturers who are about to enter the tablet space in a major way. But by spreading quickly to all of these other platforms, the Kindle Store store seems poised to live on — and possibly even thrive. Even with direct competition from Apple.

Alongside the iPhone, iPad, and now Android phones, Amazon also has a Kindle app for PCs and Macs, as well as BlackBerry devices. And again, everything can be synced across all devices — a universal bookmark.

A few notes about this version from Amazon:

  • Requires Android OS 1.6 or greater
  • Requires an SD card
  • Supports Droid Incredible, Google Nexus One, HTC MyTouch, Motorola CLIQ, Motorola Droid, and many more Android phones
  • Buy a book from the Kindle Store optimized for your Android phone and get it auto-delivered wirelessly
  • Search and browse more than 500,000 books, including more than 96 of 110 New York Times bestsellers. If you are a non-U.S. customer, book availability may vary
  • Find New York Times® Best Sellers and new releases from $9.99
  • Get free book samples. Read the beginning of books for free before you decide to buy
  • Books you purchase can also be read on a Kindle, computer, or other Kindle-compatible mobile devices
  • Kindle newspapers, magazines and blogs are currently not available on Kindle for Android

Product: Amazon Kindle
Website: amazon.com
Company Amazon

Introduced in November 2007, Kindle is an e-reader developed by Amazon.com to allow easy access to a vast library of electronic books to be downloaded and read on the device. Over 90,000 books were available for download at launch; that catalog grew to over 160,000 by August 2008 and was growing by over 25,000 titles per month. Books, newspapers, magazines and blogs are loaded onto the device wirelessly via Amazon’s free EVDO network (called WhisperNet) and are published in...

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Product: Android
Website: code.google.com
Company Google

Android is a software platform for mobile devices based on the Linux operating system and developed by Google and the Open Handset Alliance. It allows developers to write managed code in Java that utilizes Google-developed software libraries, but does not support programs developed in native code. The unveiling of the Android platform on 5 November 2007 was announced with the founding of the Open Handset Alliance, a consortium of 34 hardware, software and telecom companies devoted to advancing open standards...

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