• This Is MySpace's Moment To Shine, But That Obviously Isn't Going To Happen

    Friday, May 14th, 2010

    J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

    I’ve said my peace on the Facebook Privacy Fiasco of May 2010 (tune in next month for the Facebook Privacy Fiasco of June 2010 featuring many of the same characters and all of the vitriol of previous fiasco editions).

    If you’re not aware of the specifics of this month’s outrage, it comes down to this – the media and a bunch of very loud, angry and poorly dressed users are shouting “burn her, she’s a witch!” I’m playing the part of the guy in the armor with the impeccable logic trying to calm down the mob:

    All this privacy distraction has caused Facebook to pull way back on their shakedown of the social gaming publishers, the other Facebook story going on right now. One thing is certain, in the very short term Facebook has been weakened.

    The game publishers will use it to extract better terms from Facebook. But there is a far bigger opportunity for a hungry competitor to get a lot of attention and possibly turn things around for themselves.

    MySpace, the once great social network that still has scores of millions of active users, should be reworking their policies and products at a feverish pace to provide the perception of giving users fair and easy to use privacy controls along with a promise never to change those controls without their express permission. YOUR DATA IS SAFE WITH US is how the messaging would read. They’d announce that along with some extremely well known privacy advocate joining the company’s exec team, and pair it with a promise to have an outside firm review their privacy policies and execution regularly.

    A lot of these and other ideas were thrown out there by Robert Scoble earlier today. Facebook isn’t going to do any of them. But heck, MySpace has absolutely nothing to lose. Why not make a firm decision to be the “safe, secure” online social network. It might just get them in the game again.

    That’s what I’d do if I were one of the co-presidents of MySpace (we’d be tri-presidents then, a virtual gaggle of presidents). It’s all laid out for you clean and nice. Make the announcements at a huge press event, hire the people and the outside auditor, and then work like crazy to make MySpace a reasonably presentable site to hang out on. Something that doesn’t scream “trailer park.”

    I mean, if these guys come out of nowhere and are conducting a very successful grass roots anti-Facebook campaign, why not MySpace?

    I can’t deal with a mob trying to take Zuckerberg down for some ridiculous out of context instant messages six years ago. But I’m all for good, clean, slightly devious competition. The floodgates are open, MySpace. Prove you have something left to fight with.

    Company: MySpace
    Website: myspace.com
    Launch Date: August 1, 2003

    MySpace is one of the world’s largest social networks, with about 125 million users. Originally inspired by Friendster, MySpace quickly grew to become the world’s largest social network, before being overtaken by Facebook. User pages are highly customizable and support integration with widgets such as Slide or YouTube. MySpace provides users with a way to connect around content and culture. MySpace was started as a side project of the internet marketing company eUniverse (now called Intermix Media) in August...

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    Company: Facebook
    Website: facebook.com
    Launch Date: February 1, 2004
    IPO: NASDAQ:FB

    Facebook is the world’s largest social network, with over 845 million monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...

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