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  • Crazy powerful and magical? Where do I sign?

    John Biggs

    Biggs is the East Coast Editor of TechCrunch. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... → Learn More

    Thursday, May 13th, 2010

    As I said before, I like me my iPad but the magical language has to go. This is the latest iPad commercial and it sounds more like a soliloquy from Easy Rider than a CE commercial, which I guess is Apples modus operandi. It also sounds like they’re using Gold Lion from the Yeah Yeah Yeahs, without Karen O’s howls, a decidedly dark song for something so magical.

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