Pentax Japan unveils K-x in "rainbow colors"

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Tuesday, May 11th, 2010

It seems Pentax Japan just loves redesigning their K-x digital camera. The company started offering extra-colorful versions of the device last September, followed by another limited edition, a K-x in “robotic colors”, one month later. And today, Pentax unveiled [JP] the so-called TOWER RECORDS × PENTAX RAINBOW K-x, designed in collaboration with – you guessed it – Tower Records in Japan.

As usual, Pentax didn’t modify the camera technically and offers this version as a limited edition (1,000 units).

The Rainbow K-x is already listed on Tower Records Japan’s website (through which it will be sold exclusively) and costs $810. Tower Records plans to ship the Japan-only device from July 23. If you’re interested, I suggest you contact Tokyo-based import-export specialist Rinkya if they can help you order the camera.

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