• Is Google Getting Back Into The Gaming Business?

    Tuesday, May 11th, 2010

    Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    Google has tended to stay away from the gaming world for the most part. The search giant did have Lively, a browser-based virtual world that could be embedded into other websites, but that was deadpooled in 2008. According to this job posting, Google is hiring a product management leader for Games.

    The posting says that Google is looking to hire an employee to develop Google’s games commerce product strategy and help “build and manage the business with a cross-functional team.”

    Whether it be through hiring or acquisitions, there are a number of signs that point to Google moving into the gaming world. Google also recently hired gaming exec Mark DeLoura as “Developer Advocate” for games. And Google just acquired LabPixies, an Israeli game developer.

    It makes sense for Google to get into gaming. Not only is it a huge revenue channel, but Google can publish its games easily to a variety of its platforms, including Android, TV and Chrome. This could also be a move to bolster their array of games on Android, which is a weak spot for the mobile platform.

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