Google has tended to stay away from the gaming world for the most part. The search giant did have Lively, a browser-based virtual world that could be embedded into other websites, but that was deadpooled in 2008. According to this job posting, Google is hiring a product management leader for Games.
The posting says that Google is looking to hire an employee to develop Google’s games commerce product strategy and help “build and manage the business with a cross-functional team.”
Whether it be through hiring or acquisitions, there are a number of signs that point to Google moving into the gaming world. Google also recently hired gaming exec Mark DeLoura as “Developer Advocate” for games. And Google just acquired LabPixies, an Israeli game developer.
It makes sense for Google to get into gaming. Not only is it a huge revenue channel, but Google can publish its games easily to a variety of its platforms, including Android, TV and Chrome. This could also be a move to bolster their array of games on Android, which is a weak spot for the mobile platform.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...
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