Apple has been filing applications for quite a number of trademarks lately, most of which get rigorously tracked and dissected by sites like PatentlyApple.com, among others. But somehow, the most recent applications filed by Apple trademark correspondent Lisa G. Widup have gone unnoticed. Until today.
Looks like Apple earlier this week filed for trademarks for iTunes Live, which might mean nothing but could also be an indication that the Cupertino company is about to ramp up its featured live music sessions offering on iTunes, mainly live performances pre-recorded at special concerts at Apple Stores around the world (so far there have been in-store gigs in London, Montreal, New York, Tokyo, Sydney and Munich).
The mark consists of the stylized words “iTunes Live” (see image up top) and was filed under two separate classes:
- Online retail store services in the field of entertainment featuring prerecorded musical, audio and audiovisual content
- Entertainment services, namely, arranging and conducting of concerts and live musical performances
Might not mean anything, but that shouldn’t stop music fans from hoping for more in-store concerts on iTunes in the near future.