Apple Files For "iTunes Live" Trademark

Robin Wauters

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Sunday, May 9th, 2010

Apple has been filing applications for quite a number of trademarks lately, most of which get rigorously tracked and dissected by sites like PatentlyApple.com, among others. But somehow, the most recent applications filed by Apple trademark correspondent Lisa G. Widup have gone unnoticed. Until today.

Looks like Apple earlier this week filed for trademarks for iTunes Live, which might mean nothing but could also be an indication that the Cupertino company is about to ramp up its featured live music sessions offering on iTunes, mainly live performances pre-recorded at special concerts at Apple Stores around the world (so far there have been in-store gigs in London, Montreal, New York, Tokyo, Sydney and Munich).

The mark consists of the stylized words “iTunes Live” (see image up top) and was filed under two separate classes:

- Online retail store services in the field of entertainment featuring prerecorded musical, audio and audiovisual content

- Entertainment services, namely, arranging and conducting of concerts and live musical performances

Might not mean anything, but that shouldn’t stop music fans from hoping for more in-store concerts on iTunes in the near future.

Product: iTunes
Company Apple

iTunes, Apple’s digital media player application, was introduced in January 2001. The application allows you to organize and play your digital music and podcast files. iTunes is available as a free download for Mac OS X and Windows. iTunes is able to interface on the iPod digital media player and on Apple’s mobile device, the iPhone

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Company: Apple
Website: apple.com
Launch Date: April 1, 1976
IPO: NASDAQ:AAPL

Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...

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