Funny/Not funny: Volvo's crash avoidance feature fails during demo

Devin Coldewey

Devin Coldewey is a Seattle-based writer and photographer. He has written for the TechCrunch network since 2007. Some posts he’d like you to read: The Dangers of Externalizing Knowledge | Generation i | Surveillant Society | Choose Two | Frame Wars | The User’s Manifesto | Our Great Sin His personal website is coldewey.cc. → Learn More

Friday, May 7th, 2010


Boy, I feel for Volvo right now. During this UK demonstration of the new S60′s collision avoidance system, something… went wrong. Nobody was hurt, luckily, but I get the feeling somebody’s paycheck is going to be hurting pretty soon. Apparently the engineer who prepped the car just messed up the batteries. Sure, this kind of things happens, but man, when you invite a hundred journalists to watch you not crash a car, there’s really only one thing you absolutely cannot do. Guess what that is?

Check out the video over at Wired UK.

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