• Translate That French Menu With Your Android Phone And Google Goggles

    Thursday, May 6th, 2010

    Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    When Google first announced the Goggles feature last year, we thought the product could be huge leap forward in the field of visual search. Goggles allows you to you point your phone;s camera at something and Google figures out what it is. At the Mobile World Congress earlier this year, Google showed off the translation capabilities of the visual application in German. Today, the search giant is officially launching translation capabilities in the new version of of Google Goggles for the English, French, Italian, German and Spanish languages.

    With the translation feature of Goggles, you can point your phone at a word or phrase and draw a box around specific words that you don’t understand. After pressing the shutter button, Goggles will give you the option of translating the text to the available languages. While the feature only includes five languages, Google’s goal is to eventually be able to to read all of the Latin languages and non-Latin languages (such as Chinese, Hindi and Arabic) as well.

    In addition to translation, the new version of Goggles includes improved barcode recognition, recognition of many more products, artwork and logos, an improved user interface, and the ability to begin visual searches using images in your phone’s photo gallery.

    The feature seems like it would be useful for any traveler. But sorry iPhone and BlackBerry users, Google Goggles v1.1 is only available on devices running Android 1.6 and higher.

    Company: Google
    Website: google.com
    Launch Date: September 7, 1998
    IPO: NASDAQ:GOOG

    Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...

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