Scout Labs, a startup that lets brand owners track what’s being said about them on new and social sites, has been acquired by Lithium Technologies in a stock and cash transaction, we’ve confirmed from multiple sources. We believe the purchase price is $20 million – $25 million.
We first covered Scout Labs, which was created in the Minor Ventures incubator, in late 2007 when it was still in private beta. More recently they updated their UI and improved on the product. We’ve found it to be best in class in auto-determining sentiment and giving brand managers a good real time overview of what’s being said about them.
Scout Labs has raised $4+ million from Minor Ventures, El Dorado Ventures and Javelin Venture Partners.
Lithium Technologies was founded in 2001 and focuses on a broader range of social CRM solutions. To date though their product suite has focused on retaining and communicating with existing customers. Scout Labs brings in the new dimension of seeing what the Internet in general is saying about your products and services. The company has raised $44 million in venture capital.
We expect the deal to be announced shortly.
Scout Labs is a powerful, web-based application that finds signals in the noise to help your team build better products and stronger customer relationships. Scout Labs is a product company, not an agency. They provide cutting-edge technology and a collaborative platform for companies and their agents to listen to customers and engage with them out across the Internet. With Scout Labs, users can: Know when to tune in and what’s most important to pay attention to Hear what customers love and hate...
Lithium helps top brands find online and mobile social customers, understand their influence, and build lasting relationships. The Lithium Social Customer Suite offers comprehensive social monitoring, creative customer experiences, and actionable analytics across millions of blogs, forums, and social networking sites. Our technology is proven in high-volume, growth environments and provides security, open and custom APIs, and multi-language support. For market leaders such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is the leading provider...
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