Is Telefonica eyeing Tuenti? Or it is the same old rumour?

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[Spain] Is Telefonica buying Tuenti, the leading Spanish social network – or not? The subject comes up regularly in Spain.

And so it was that “Telefonica is rumored to be acquiring Tuenti for €80 million” ($104 million) was the latest rumour buzzing around Spanish blogs and Twitter timelines this weekend. The trouble is that Tuenti vehemently denies it.

Yesterday, vociferous Carlos Blanco wrote that Tuenti was in negotiations with Telefonica (with a very suggestive URL, reading something like “telefonica-buys-tuenti”). Thus setting off a veritable gossip bomb.

But in actuality Tuenti has said that it is making an announcement tomorrow morning that involves Telefonica… but it’s a relatively small commercial announcement that has nothing to do with a sale.

Having said that, it would not be entirely unexpected if there were indeed talks going on between the two companies, behind the scenes.

In November 2008, in an attempt to dive into the social networking boom, Telefonica Mobiles launched a multi-platform social network, Keteke.

Unfortunately for them this was a major flop in an attempt to compete with Tuenti.

The fact that there will be an announcement tomorrow is a very clear signal suggesting that Telefonica recognizes their failure with Keteke and needs to find a way back in to social.

Only two months ago, Tuenti launched an agreement with Vodafone to enable TuentiSMS, a service for social network addicts, allowing them to receive SMS messages notifying users of profile activity (comments, messages, friend invites). The Vodafone agreement was the first in the “Tuenti Partners” program Sean Kane announced on March 1st.

The program is an open invitation to all operators and mobile manufacturers to integrate with Tuenti, that others are bound to accept given Tuenti’s growing popularity, be it through TuentiSMS, pre-installed Tuenti applications or using their API license.

  • Fran

    No, Telefónica is not going to buy Tuenti. At least is what they said today.

  • Jim Goodman

    I’d be happy to sell them the best spanish domains… laweb.com/net :-)

  • joehas

    I think Telefónica would like to buy and that Tuenti would like to sell.

    What separates them is the price.

  • ferdinand

    ¿Carlos Blanco? Wow, I thought TC had more reliables sources!!! Telefonica denied this and no one in spanish media is buying this crap.

    • http://twitter.com/mikebutcher Mike Butcher

      Er, that’s why we included “Tuenti has said…”

    • http://www.efletes.com Richard Drop

      I don’t think that Tuenti is crap at all, it has a massive potential for targeting the young of Spain

  • furi

    Telefonica…. they guys who spent quite a bit too much buying lycos.

    Tuenti has no much future except for being sold to Facebook. So I can see them spreading these rumors to heat their position up…

  • Carlos
  • http://sixservix.com/blog/david/2010/05/05/telefonica-compra-tuenti/ Telefonica compra Tuenti

    […] historia ha llegado lejos, y es mencionada hasta en Techcrunch, donde califican al bueno de Carlos de ‘vociferous‘, que me parece un termino de lo mas […]

  • Oskar

    Maria Rosa Diez is a troll and Bernardo Hernandez friend.

    • Pedro

      And Oskar must be another fake user for vociferous Carlos Blanco.

  • Elisenda

    I’m agree with Maria Rosa Diez. It’s obviously a fake.
    What do you think about this?

    http://www.mariarosadiez.com/telefonica-no-compra-tuenti-la-verdadera-historia/

  • Luis

    They just did for 70 MM euros!

  • http://eu.techcrunch.com/2010/08/04/tuenti-looks-like-it-will-go-to-telefonica-for-e75-million/ Tuenti looks like it will go to Telefonica for €75 million

    […] in May we reported a rumor that Telefonica was in talks to acquire Tuenti, the ‘Spanish Facebook’, for €80 […]

  • http://dvrhdmi.com/2010/08/tuenti-the-spanish-facebook-goes-to-telefonica-for-99-million/ DVRHDMI » Tuenti, The Spanish Facebook, Goes To Telefonica For $99 Million

    […] in May we reported a rumor that Telefonica was in talks to acquire Tuenti, the ‘Spanish Facebook’, for €80 […]

  • http://www.blacklink.me/tech/?p=1439 Tuenti, The Spanish Facebook, Goes To Telefonica For $99 Million | blacklink-tech

    […] The Spanish Facebook, Goes To Telefonica For $99 Million Back in may very well we reported a rumor that Telefonica was in talks to acquire Tuenti, the ‘Spanish Facebook’, for €80 […]

  • http://whella.org/?p=1555 Tuenti, The Spanish Facebook, Goes To Telefonica For $99 Million « Whella – Latest News on Wireless Topics

    […] in May we reported a rumor that Telefonica was in talks to acquire Tuenti, the ‘Spanish Facebook’, for €80 […]

  • http://www.blacklink.me/de/news/?p=784 Tuenti, Die spanische Facebook, geht an Telefonica für $ 99 Million | news

    […] Facebook, geht an Telefonica für $ 99 Million Bereits im Mai haben wir berichtet ein Gerücht dass Telefonica in Gesprächen wurde Tuenti erwerben, ist die “spanische Facebook”, […]

  • http://www.mariarosadiez.com/ahora-si-telefonica-compra-tuenti/ Maria Rosa Diez » Ahora sí, Telefonica compra Tuenti

    […] tres meses, concretamente el 4 de Mayo,  Techcrunch publicaba un artículo titulado “¿Tiene Telefónica un ojo sobre Tuenti o es el mismo viejo […]

  • http://fabriziogiordano.com/2010/08/04/tuenti-the-spanish-facebook-goes-to-telefonica-for-99-million/ Fabrizio Giordano | Tuenti, The Spanish Facebook, Goes To Telefonica For $99 Million

    […] in May we reported a rumor that Telefonica was in talks to acquire Tuenti, the ‘Spanish Facebook’, for €80 […]

  • http://www.blogle.org/2010/08/tuenti-looks-like-it-will-go-to-telefonica-for-99-million/ Tuenti looks like it will go to Telefonica for $99 million | Blogle.org

    […] in May we reported a rumor that Telefonica was in talks to acquire Tuenti, the ‘Spanish Facebook’, for €80 […]

  • http://techshadez.ishadez.com/tuenti-the-spanish-facebook-goes-to-telefonica-for-99-million/ Tuenti, The Spanish Facebook, Goes To Telefonica For $99 Million | TechShadez

    […] in May we reported a rumor that Telefonica was in talks to acquire Tuenti, the ‘Spanish Facebook’, for €80 […]

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