• Citizen Japan to release new i:Virt M Bluetooth watch for cell phone control

    Thursday, April 29th, 2010

    Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

    Citizen in Japan has two new models in its oddly named i:Virt M series of Bluetooth-enabled wristwatches ready [JP], the TM84-0351V (108g, leather band) and the TM84-0352V (178g, stainless steel band). The last update i:Virt M happened about a year ago. Owners can use the watches to interact with their (Japanese) cell phones, i.e. by noting incoming calls, controlling the phone camera (the shutter button, to be more exact) or displaying emails.

    Citizen says that this time, they are using an extra-easy to read font and that the clock face can magnify text to 1.2 times the original size. When a message is received on the wearer’s cell phone, the watch glows and vibrates. Users can then read up to 210 characters of a given email (message, subject and body combined). It’s also possible to check the phone’s battery level, set it to silent mode, or turn its alarm sound off.

    Citizen will start selling the new wristwatches in Japan tomorrow (price: $330). The only problem is that the watches are only compatible to a few cell phones sold by SoftBank Mobile in Japan.

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