Polaroid enters video games market with new accessories

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Polaroid, a company best known for its instant cameras and maybe for hiring Lady Gaga as its Creative Director, will be entering the gaming industry soon with a wide variety of video games accessories. These would mostly be peripherals for popular gaming system such as a microphone headset and battery packs for the Xbox 360, wireless controllers for the PS3, sports packs and a sensor bar for the Wii, as well as a dock for the Nintendo DS.

While it is unclear whether Lady Gaga had a hand in any of these designs, the company is obviously trying to change its image after having filed for bankruptcy in 2008. The question is, will these products be too flashy for consumers?

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