UK-based hosting company Memset buys URL shortener

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Cloud hosting company Memset this morning announced that it has agreed to acquire URL shortening service Memset in a statement says it has thus secured the URL shortener’s future, and added that it plans to maintain it as a non-advertising-supported, free Internet service indefinitely.

The acquisition and Memset’s stated intents represent good news for users, who (should) have been rightly worried about the service’s ability to compete with the likes of and major Internet players who’ve introduced their own short URLs (Amazon, Twitter, Google, Microsoft, etc.).

Terms of the deal were not disclosed. founder Richard West will be staying on board to keep working on the service. He plans some major improvements to the site over the next few months, including the ability for users to create custom shortened URLs free of charge (a long overdue feature if you ask me).

Kate Craig-Wood, Managing Director of Memset, explained the rational behind the acquisition:

“I love and use it a lot, and have often worried about a service like that failing or being bought and monetised. As a cloud provider, we have huge amounts of compute resource and bandwidth, so it was a good match for us. The costs are relatively small, and it also makes a great showcase for our network and hardware performance.”

According to the press release, was good for the shortening of over 25.5 million links in March 2010 compared to 1.12 million in March 2009. According to the website, a total of more than 173 million URLs have been shortened with the service since its inception.

  • Steven Finch

    This is interesting news. I find URL shortening services are mainly about the domain name, unless you provide other great services like

  • Muhammad panji

    Still Love since it have statistics, don’t give me statistics on click.

  • Vishal Sanjay

    URL shortening services are no longer profitable, but they can use it for improving their performance, but cant hope for returns.

  • BullyingUK

    Congrats to Kate and everyone up at Memset and to Richard as well… glad that will now be safe and can expand as well.


  • Michael

    Actually URL shortening can monetize quite well using the likes of, automatically converting standard links to their affiliate equivalents…

  • NixleRep

    Would love to see cloud computing evolve into an online desktop where users can allocate their memory.

    Anyone else share these thoughts?

  • Yancy Lent

    Why wouldn’t they buy a shorter shortener? It’s a great; very straight forward site, but with 175 million entries the url’s are getting a little long in comparison to others out there.

    Take a look:

  • Gets Got by UK Company « Tech Market Garage

    […] The URL compression sector didn’t really exist a few years ago, but now these tools are everywhere. Twitter effectively created demand for URL shorteners as a result of its 140 character limitation. was one of the early players and does a great job of compressing URLs to among the shortest lengths in the space. Cloud hosting company Memset, based in the UK, saw the value and decided to pick up […]

  • Gadget Newz

    […] Cloud hosting company Memset buys URL shortener […]

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