Oprah is going mobile today with the launch of branded mobile applications for the iPhone, BlackBerry, Palm Pre and Google Android. You can download the apps here. Developed by Hands-On Mobile and Harpo Studios, Oprah Mobile offers the ability to access and interact with content from Oprah.com through an app. But these apps aren’t free: the apps range from $1.99 (iPhone) to $2.99 (BlackBerry)
Features of Oprah Mobile include video clips and previews from “The Oprah Winfrey Show.” Users can also participate in exclusive weekly polls, listen to audio clips, read articles and view photo galleries and highlights from Oprah.com, O, The Oprah Magazine and Oprah Radio, and even keep up with Oprah’s tweets.
Oprah has steadily been ramping up her show’s offerings on the web, most recently redesigning Oprah.com with a more streamlined look and feel earlier this year. And of course Oprah took to Twitter last year and quickly amasses a million followers.
It’s interesting that the apps are paid, and I wonder if users will be willing to shell out money to access content that is available for free online. And surely, Harpo Studios and OWN must be strategizing their mobile and tech offerings for Oprah’s new network that is scheduled to launch next year. Perhaps these apps are a way to test the waters.