Be Evil. Facebook's New Like Button Has An Interesting Option

Wednesday, April 21st, 2010

MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009. His focus is on Apple. Prior to TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked in Hollywood and in... → Learn More

When Paul Buchheit was at Google he was credited with coining the company’s unofficial slogan, “don’t be evil.” Now he’s at Facebook. Things change.

Today, at Facebook’s f8 conference in San Francisco, Buchheit’s FriendFeed co-founder Bret Taylor (both came over to Facebook after the acquisition) took the stage to show off a major new Facebook feature: a Like button for the web. Taylor announced that these buttons were ready to be implemented on sites across the web starting today. But as you’ll notice on this page, there’s a rather interesting option when you’re customizing the button.

There are three different color schemes you can choose for this button: light, dark, and… evil. Yes, evil.

Read into this what you will. But it seems a bit odd that as Facebook looks to cement itself as the fabric of the web — one day, they hope, even more so than Google — they’d use the word “evil” anywhere. For what it’s worth, the colors of this scheme appears to be no different than “light.”

Update: And like that… it’s gone. You’re welcome Facebook.

Company: Facebook
Website: facebook.com
Launch Date: January 2, 2004
Funding: $2.34B

Facebook is the world’s largest social network, with over 500 million users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz and Chris Hughes to help build Facebook, and within four months, Facebook added 30 more college networks. The original idea for the term...

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