Wibiya, a Israeli startup that develops customized web toolbars for websites, has raised $2 million in additional funding from Primera Capital. Previous investors in the company’s last two rounds include Yossi Vardi, Oded Vardi and Jeff Pulver.
Wibiya opened up its platform for creating customized web toolbars earlier this year. Wibiya’s toolbar for blogs and publishers integrates services, social media sites, applications and widgets, including Facebook, Twitter, Cooliris, and Tinychat.
Everything is customizable, giving publishers the ability to add Facebook Connect, enabling Twitter alerts, and more fairly easily. The toolbar has a fairly in-depth integration with Twitter, Search, latest tweets, Tweets about each page and more. Publishers can also bring their Facebook Fan Page stream to the toolbar. Interestingly, Wibiya has an “app store” of sorts, where publishers can customize their bars with a variety of apps, including Google Translate, YouTube, games and more.
Wibiya faces competition from Conduit, Meebo, MySpace, Yahoo, Digg and others.