Cortexica

@GeeknRolla: Image recognition start-up Cortexica launches visual wine finder

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This is a bio-inspired image recognition business spun out of Imperial College London, in February 2009. After six and a half years of research into “human visual cortex”, to understand how humans see – and two years building algorithms and computer models which can accurately mimick human visual recognition – Cortexica is now going live. It’s Visual Search API is now in closed beta, which developers can request access to by emailing api@cortexica.com

One of the first uses of Cortexica’s image system will be seen in the (now live) WINEfindr iPhone app, which claims to be the “world’s first visual search enabled price comparison wine app”. Essentially, users can take a picture of a bottle of wine and WINEfindr returns multiple results so the prices of different retailers can be compared and a whole host of data.

[Download PP presentation here]

Founder and CEO Steve Semanzato said in his pitch to GeeknRolla’s first start-up panel of the day: “Where visual search has been in the past, we have taken pictures with phones but now we’re starting to see just how our phones can relate to the label on a product… and we want to expand the horizons of what you can do with this.”

Through Cortexica’s API, app-makers and online businesses can add visual search images to their mobile product. “We’re finding a whole host of people are coming to us – ranging from grocery products, wine sellers,” says Semanzato.

The company says its monitoring service can theoretically index 200 million frames of video per day and it’s offering that capability on a commercial basis to media monitoring agencies.

  • http://www.berkeleypr.co.uk/blog/geeknrolla-1801.html GeeknRolla | Berkeley Blog

    […] I’d be a rubbish VC. The audience was asked to vote for the start-ups who pitched to a panel of VCs. I liked Decibel, which is creating a music metadata database containing ten times the data that is offered by Gracenote or Rovi; Musiio, a music-sharing community; and iGlue, which aims to “Wikify” the web through semantic search. With the exception of iGlue, the VCs did not agree with me. Their money – albeit figuratively speaking – went on Graph.me, DriveK, SongHi and Cortexia. […]

  • http://juegando.com/uncategorized/all-the-pitches-speakers-and-video-from-geeknrolla-london-gknr/ All The Pitches, Speakers And Video From GeeknRolla London #gknr | Juegando

    […] of the startup competition. The overall winner, chosen by three panels of esteemed judges, was Cortexica. They were followed by iGlue, SongHi, DriveK, and Graph.me. The Audience Choice was Graph.me […]

  • http://vc-list.com/?p=3447 All The Pitches, Speakers And Video From GeeknRolla London #gknr | Venture Capital & Angel Investors Lists News and Jobs

    […] of the startup competition. The overall winner, chosen by three panels of esteemed judges, was Cortexica. They were followed by iGlue, SongHi, DriveK, and Graph.me. The Audience Choice was Graph.me […]

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  • http://eu.techcrunch.com/2011/06/08/to-see-how-we-see-cortexica-vision-systems-releases-its-visualsearch-api/ To see how we see – Cortexica Vision Systems releases its VisualSearch API

    […] London startup, which was spun out of Imperial College London in February 2009 after six and a half years of research to understand how humans see and two years […]

  • http://www.makenoise.co.za/to-see-how-we-see-%e2%80%93-cortexica-vision-systems-releases-its-visualsearch-api/ To See How We See – Cortexica Vision Systems Releases Its VisualSearch API | MakeNoise : MakeNoise

    […] London startup, which was spun out of Imperial College London in February 2009 after six and a half years of research to understand how humans see and two years […]

  • http://ba2d.com/techno-to-see-how-we-see-%e2%80%93-cortexica-vision-systems-releases-its-visualsearch-api To See How We See – Cortexica Vision Systems Releases Its VisualSearch API | User Manual Guide

    […] London startup, which was spun out of Imperial College London in February 2009 after six and a half years of research to understand how humans see and two years […]

  • http://nixtimes.net/technology/techcrunch/to-see-how-we-see-%e2%80%93-cortexica-vision-systems-releases-its-visualsearch-api.html TechCrunch News - To See How We See – Cortexica Vision Systems Releases Its VisualSearch API | NixTimes Daily News

    […] London startup, which was spun out of Imperial College London in February 2009 after six and a half years of research to understand how humans see and two years […]

  • http://www.cottagegrovelocal.com/to-see-how-we-see-%e2%80%93-cortexica-vision-systems-releases-its-visualsearch-api/ To See How We See – Cortexica Vision Systems Releases Its VisualSearch API | Cottage Grove Local News

    […] London startup, which was spun out of Imperial College London in February 2009 after six and a half years of research to understand how humans see and two years […]

  • http://www.txtjive.com/blog/?p=1761 To See How We See – Cortexica Vision Systems Releases Its VisualSearch API | TxtJive.Com

    […] London startup, which was spun out of Imperial College London in February 2009 after six and a half years of research to understand how humans see and two years […]

  • http://wenavalerio.wordpress.com/2011/06/08/to-see-how-we-see-cortexica-vision-systems-releases-its-visualsearch-api/ To See How We See ? Cortexica Vision Systems Releases Its VisualSearch API « wenavalerio

    […] cortex, Cortexica Vision Systems claims to have done just that. The London startup, which was spun out of Imperial College London in February 2009 after six and a half years of research to understand how humans see and two years […]

  • http://www.bitmag.com/2011/06/08/to-see-how-we-see-%e2%80%93-cortexica-vision-systems-releases-its-visualsearch-api/ To See How We See – Cortexica Vision Systems Releases Its VisualSearch API | Bitmag

    […] London startup, which was spun out of Imperial College London in February 2009 after six and a half years of research to understand how humans see and two years […]

  • http://discoveringmolokai.com/?p=2025 To See How We See ? Cortexica Vision Systems Releases Its VisualSearch API

    […] done &#1112&#965&#1109t th&#1072t. Th&#1077 London startup, wh&#1110&#1089h w&#1072&#1109 spun out &#959f Imperial College London &#1110n February 2009 &#1072ft&#1077r six &#1072n&#1281 a half years &#959f research t&#959 […]

  • http://www.baracklyncyclones.com/uncategorized/to-see-how-we-see-cortexica-vision-systems-releases-its-visualsearch-api/ To See How We See ? Cortexica Vision Systems Releases Its VisualSearch API | baracklyncyclones.com

    […] cortex, Cortexica Vision Systems claims to have done just that. The London startup, which was spun out of Imperial College London in February 2009 after six and a half years of research to understand how humans see and two years […]

  • http://eu.techcrunch.com/2011/06/15/cortexica-sees-its-way-to-a-new-ceo-while-arm-veteran-joins-as-chairman/ Cortexica sees its way to a new CEO, while ARM veteran joins as Chairman

    […] Bird would appear to be great recruits for a startup that is born out of academia. Cortexica was spun out of Imperial College London in February 2009 after six and a half years of research to understand how humans see and two years […]

  • http://venturebase.net/silicon-roundabout/?p=82 Venture Base » Cortexica sees its way to a new CEO, while ARM veteran joins as Chairman

    […] Bird would appear to be great recruits for a startup that is born out of academia. Cortexica was spun out of Imperial College London in February 2009 after six and a half years of research to understand how humans see and two years […]

  • http://blog.new.graph.me/2010/04/26/wrapup-graph-me-holt-zwei-auszeichnungen-bei-techcrunch-geeknrolla-gknr-in-london/ Wrapup: graph.me holt zwei Auszeichnungen bei TechCrunch GeeknRolla #gknr in London — graph.me Blog

    […] Rebecca! Außerdem möchten wir erneut allen anderen Startups bei #gknr gratulieren, insbesondere Cortexica, DriveK und iGlue. Neben den insgesamt drei Pitch-Sessions gab es bei GeeknRolla jede Menge […]

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