Korea's NHN Buys Japanese Portal Livedoor For $68 Million

Monday, April 12th, 2010

Dr. Serkan Toto currently works as the first and only Asia-based writer for the TechCrunch network, mainly covering Japan-related technology and web companies for TechCrunch, CrunchGear and MobileCrunch. Serkan also works full-time as an independent web and mobile industry consultant with a focus on the Japanese market. He is sept-lingual, holds an MBA and is a PhD in economics. Serkan... → Learn More

Big news from the Asian Internet industry today: Korea’s web behemoth NHN has sealed a $68 million deal to acquire major Japanese Internet service provider Livedoor from parent company LDH Corp. (whose stakeholders include Morgan Stanley and Goldman Sachs). LDH also plans to pay a dividend of $32 million ahead of its sale to NHN.

LDH’s main asset is the eponymous portal service whose 30 million unique users per month make it one of the biggest in Japan (it’s ranked No. 7 on Alexa Japan). LDH, formerly known as Livedoor Holdings, delisted in April 2006 in the wake of an accounting fraud scandal. It’s still embroiled in post-scandal lawsuits filed by Livedoor shareholders.

NHN operates Korea’s biggest search engine (Naver) and the country’s top gaming portal (Hangame), offering localized versions for both services in Japan, too. But whereas Hangame Japan boasts 3 million unique visitors per month (it’s the country’s No. 2 gaming site), Naver never made a splash in Japan’s search engine market, where it struggles against Yahoo and Google. In the past few months, NHN repeatedly said it wants to significantly boost its presence in Japan, the third largest Internet nation in the world.

NHN announced that under the deal, Livedoor will become a part of NHN’s Japan unit and keep its brand name. The company will pay for the purchase “sometime before May 15″.

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