Remember Google's Super Bowl Search Ad? Now You Can Make Your Own

Saturday, April 10th, 2010

Jason Kincaid currently works as a writer at TechCrunch. He grew up in Danville, California and later relocated to UCLA in Los Angeles, California, where he studied biology with a minor in ‘Society and Genetics’. You can reach him at jkincaidtc@gmail.com (he has other addresses too, so don’t worry if you have a different one). → Learn More

Remember Google’s Hell-froze-over, critically acclaimed Super Bowl ad Parisian Love? The one that managed to use a series of basic search queries to tell a touching love story? Now you’ve got a chance to tell a story of your own.

Some time in the last few days Google launched a new feature called the “Search Stories Video Creator“. And damn if it isn’t fun. The new feature prompts you to input up to seven search queries spread across Google’s search features (including Images, Maps, and standard web search), choose a song, and it generates a video in the same style as Google’s other Search Stories.

The whole process only takes a few minutes (the tool automatically uploads your video to YouTube when you’re ready). And while there are plenty of parodies already out there, we can expect a whole lot more of them to pop up in the next few days.

For those who were wondering, Parisian Love was only one of Google’s Search Stories — the company actually began releasing a series of them last fall (you can see all of them here).

Here’s a test video I threw together:


Company: YouTube
Website: youtube.com
Launch Date: November 9, 2005
Funding: $11.5M

YouTube was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, who were all early employees of PayPal. YouTube is the leader in online video, sharing original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips across the Internet through websites, mobile devices, blogs, and email. Everyone can watch videos on YouTube. People can see first-hand accounts of current events, find videos about their hobbies and interests, and discover the quirky...

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Company: Google
Website: google.com
Launch Date: July 9, 1998
IPO: NASDAQ:GOOG

Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps and YouTube. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing them with a rich source of information....

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