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Social travel portal Minube unpacks in China

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[Spain] Minube, a social travel portal out of Spain, launches in China today. It’s the beginning of a roll-out across Asia and the company expects to add Japan within weeks, as well as opening an office in Guangzhou.

Launched in November 2007, Minube already has Spanish, Portuguese, German, Italian and French versions. In Spain, traffic is over 1 million monthly visits and at 1.6 million globally.

“We were convinced we would launch Minube in China from the the very beginning of the project, but we decided to wait until now, having reached several logical milestones”, says founder Raul Jimenez. “Having a successful experience in the European market, finding the perfect team to lead this project and a business model that adapts extraordinarily to the Asian market.”

Minube is a truly social travel portal where instead of reservations, the user and the destination is at its core. Minube’s features all diverge into building a travel community, branded as a destination discovery site, through the help of fellow globetrotters and tourists, exploring and literally sharing new “corners” of the world (currently at 145,000 “corners” from Spanish users).

“Where travels begin and end”, reads their slogan, and Minube postions itself at the very beginning of a trip’s planning to help you figure out where you actually want to go, as opposed to where to stay or what to do in a location you’ve already decided on.

Users are prompted and rewarded for detailing and recommending, rather than criticizing, new locations on the Minube map and evangalizing the community. As these user created locations receive page views, the user behind uploading content and curating it actually gets paid.

Minube also provides travel destination recommendations to users by studying their previous likes and interests, as well as incorporating those of their social network.

Aside from a more social reservations model, Minube lets travel boards and travel destinations sponsor their own Facebook-like pages, get users to interact with them and then of course track results.

Travel discovery is yet another saturated area, but Minube is definitely one of the most popular and distinctive travel sites in Spain.

  • http://www.meneame.net/story/red-social-espanola-minube-lanza-mercado-chino-eng La red social española minube se lanza al mercado chino [eng]

    […] La red social española minube se lanza al mercado chino [eng] eu.techcrunch.com/2010/04/07/spanish-social-travel-portal-mi…  por YoNkY_Vb hace 3 segundos […]

  • Anil de mello

    No le veo furo, al final se les terminará la financiación

    • Marcela

      ¡Felicitaciones! Os deseo mucha suerte y espero que hagaís dinero, sigue siendo una idea original y participativa. En cuanto a lo que dice Anil de Mello, no todos los emprendedores tienen que correr su misma suerte. ¡Felicitaciones!

  • http://flapyinjapan.com/2010/04/07/nace-minube-asia/ Nace Minube Asia | Un español en Japón - Blog sobre Japón

    […] leer más sobre el lanzamiento en : – Techcrunch – El Blog oficial de […]

  • Mike Conley

    Congrats! Good news for Spanish country in these delicate times…

  • Jeremy

    I am not sure minube was ready for the announcement! :) I guess they are still working on that site, because the flight search does not work at all. Try launching a search, you won’t get any results.
    I will be curious to see how this European company performs there, it can be interesting!

  • http://www.ojointernet.com/noticias/minube-se-expande-a-china/ Minube se expande a China

    […] una red social sobre viajes con sede en España, se ha lanzado hoy en China. Es el comienzo de una expansión de la compañía por Asia, que espera añadir Japón en unas […]

  • http://www.lanubederaulesverde.com/2010/04/minube-se-lanza-en-china/ Minube se lanza en China - Lanubederaulesverde – Blog de Raúl Jiménez, CEO de minube.com

    […] noticia ha sido publicada en Techcrunch, uno de los principales medios de tecnología/start-ups/web 2.0 a nivel […]

  • http://www.uvinum.co.uk Nico Bour

    Minube is a huge company , very energic and with a clear vision about their future in the social travel market. China is evidently a massive market for tourism and if they have identified huge business opportunities , it can be a good decision.

    Good luck for Raul , Pedro and the rest of Minube’steam!

  • joehas

    I wish them all the best of luck in the world. Great to see any Spanish startup not just thinking Spain.

    They must learn however about the AoL decision on Bebo (and ICQ for that matter)

    All startups looking for money must now defend themselves against the new reality that AoL say “having 12.8m users globally” is close to worthless. How do you respond to that?

    Build slowly and profitably. Less dash for growth.

    Also, I’m pretty sure that is not really Anil de mello who has commented above.

  • http://connectandcollaborate.com/es/2010/04/08/minube-se-lanza-en-china/ Connect and Collaborate | Minube se lanza en China

    […] noticia ha sido publicada en Techcrunch, uno de los principales medios de tecnología/start-ups/web 2.0 a nivel […]

  • Sajid Mehmood

    It seems that minube.com is available only in spanish,why not in English?

  • http://globalexecutives.org/uncategorized/june-19-2010-snippets/ June 19, 2010 Snippets |

    […] foreign travel websites have sniffed an opening. Minube, a Spanish “social travel portal” that allows users to describe and recommend locations (for which they may even be paid), […]

  • William K.

    Very nice destination is Karlovy Vary.
    I can recommend Hotel Imperial and Grandhotel Pupp.
    If I remember correctly: http://www.spa-hotel-imperial.cz and http://www.grandhotel-pupp.eu

  • http://nadbay.wordpress.com/2011/04/07/lesson-8-minube-com-building-user-communities/ Lesson 8 – Minube.com, building user communities « Managing Tech Startups

    […] ones for me. Last Monday we had a visit from Pedro Jareño from Minube.com. Minube is a site that aims to inspire you for your next trip. It is a community based site that relies on user generated reviews of destinations, restaurants, […]

  • http://pulse.yahoo.com/_TK2O6O3T7USB47OOIR76L5RXYU Prateek Panchal

    Its an awesome destination….my sister works in china and has already told me about the place!!!!

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    […] “Minube es diferente” por esa razón, el logo es una nube verde, busca la comunicación y la expansión de la compañía en todo el mundo. Su intención es ofrecerte un espacio en el cuál te sientas identificado encontrando lo que necesitas para tus viajes en base a experiencias que otros usuarios han compartido. Luego de posicionarse en Europa fue lanzado Minube.cn en abril de 2010 buscando su expansión y formando parte del mercado asiático. […]

  • http://viridicarium.com/elmedio/blog/2011/10/17/marta-esteve-de-rentalia-y-raul-jimenez-de-minube/ Marta Esteve de Rentalia y Raúl Jiménez de Minube | socialmedio, y en medio: el mensaje

    […] “Minube es diferente” por esa razón, el logo es una nube verde, busca la comunicación y la expansión de la compañía en todo el mundo. Su intención es ofrecerte un espacio en el cuál te sientas identificado encontrando lo que necesitas para tus viajes en base a experiencias que otros usuarios han compartido. Luego de posicionarse en Europa fue lanzado Minube.cn en abril de 2010 buscando su expansión y formando parte del mercado asiático. […]

  • http://www.codigof.com/marta-esteve-de-rentalia-y-raul-jimenez-de-minube/ Marta Esteve de Rentalia y Raúl Jiménez de Minube

    […] “Minube es diferente” por esa razón, el logo es una nube verde, busca la comunicación y la expansión de la compañía en todo el mundo. Su intención es ofrecerte un espacio en el cuál te sientas identificado encontrando lo que necesitas para tus viajes en base a experiencias que otros usuarios han compartido. Luego de posicionarse en Europa fue lanzado Minube.cn en abril de 2010 buscando su expansión y formando parte del mercado asiático. […]

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