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FanDuel partners with Philly.com to let US newspaper readers bet online legally

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[UK/US] FanDuel, from UK-based social gaming company HubDub, has picked up its first major US newspaper partner.

A white-labeled version of the fantasy sports site is being used by the Philadelphia Inquirer’s Philly.com to bring social gaming to the newspaper and, of course, generate much needed revenue. It’s a model that has already proved successful in the UK, says HubDub.

FanDuel, which focuses solely on US sports, offers a slightly different take on the traditional fantasy sports game model. Instead of games lasting the whole season, players play and win in as little as a day – think of it as “one-night stand” fantasy sports, says the company.

What’s more, there’s real money involved, so in that sense this isn’t far off from online betting, something that might normally fall foul of US law.

Not so in the case of FanDuel, which is exempt thanks to the fantasy sports carve out in the 2006 Unlawful Internet Gaming Enforcement Act; as stated, the only difference is that FanDuel-powered fantasy sports games only last a day (for baseball) or a week (for football).

Clever, huh?

The upshot is that FanDuel and its partners can generate revenue from taking a commission – something that is in short supply for newspapers as they struggle with online.

  • http://apps.facebook.com/blitzpick_baseball Chris Carella

    There was a good post on FantasyEthos.com about FanDuel at the end of last year which discussed the business model.

    “As of the writing of this article, that number is right around $1.5M in just about a year. Which means Fanball and its partners have made approximately $150,000 from these games. While this is not an incredibly large number, it is an excellent proof that money can be made with instant fantasy sports, and instant fantasy sports have a potentially huge upside.”

    http://fantasyethos.com/2009/12/fanball-proves-there-is-a-market-for-instant-fantasy-sports/


    Chris
    Founder, Super + Fun
    Play BlitzPick Baseball on Facebook! http://apps.facebook.com/blitzpick_baseball/

  • Ian

    That’s hubdub not hubhub

  • http://www.philebrity.com/2010/04/07/by-adding-online-betting-philly-com-gets-just-a-little-closer-to-being-the-worlds-worst-website/ :::Philebrity…media, culture, music and more::: » Blog Archive » By Adding Online Betting, Philly.com Gets Just A Little Closer To Being The World’s Worst Website

    […] A Little Closer To Being The World’s Worst WebsiteIn an effort to make our brains explode, Philly.com has recently partnered with FanDuel, a UK company specializing is a sort of “one-night-stand” fantasy sports. […]

  • http://fantasyethos.com/2010/04/hubdub-to-focus-exclusively-on-fanduel/ HubDub to Focus Exclusively on FanDuel. | Fantasy Ethos | Fantasy Sports Culture, News, Jobs, Industry, Business, Humor

    […] comes on the heals of FanDuel announcing a partnership with Philly.com to host a branded version of HubDub’s game on its site. This is a very big move for […]

  • ahmet tayfur

    Not so in the case of FanDuel, which is exempt thanks to the fantasy
    sports carve out in the 2006 Unlawful Internet Gaming Enforcement Act;
    as stated, the only difference is that .
    magic bullet

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