Where a radio controlled Nissan Sentra SE-R is used to sell the real thing

Matt Burns

Matt is a Senior Editor at TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail side of... → Learn More

Monday, April 5th, 2010

Car commercials are as old as TV. There’s nothing really exciting about the format anymore because we already know the format. To sell a luxury car, a B-rate celebrity often points out the finer things. Trucks commercials showcase manly men preforming manly tasks. So it’s only fitting really that that an R/C car is the star of a Nissan Sentra SE-R spot. (because they have similar driving characteristic. You got that, right?) Anyway, the clip above is the upcoming commercial, but the real treat is the 7 minute video after the jump that shows the great lengths taken to make the novel spot happen.

[via Autoblog]

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