EBay has never been known as the premier fashion mecca in the online retail world. Yes, you can find designer goods on the auction site, but the validity of these goods has been tarnished slightly by reports and subsequent lawsuits of fake designer items being sold on the site. But the e-commerce giant is hoping to change this. eBay recently launched FashionVault, a site that sells designer clothes and includes Gilt Groupe-like flash sales on designer items. And today, the company is launching eBay Fashion , a “new enhanced shopping destination for clothing, shoes and accessories on the world’s largest online marketplace.” It’s sort of like a one-stop-shop for all things fashion on eBay.
The site promises more advanced and customized features to surface and showcases the new, vintage, branded and designer merchandise included on the 19 million average daily listings on eBay. New features include enhanced browsing capabilities, with a dedicated “Fashion Tab” in the top navigation on the eBay homepage. Users are given the choice to shop by boutique, brand, category, similar items and trends.
Other new functionality includes a “More Like This” feature that will surface other apparel and accessories items that are similar in color, shape, pattern and more; and tailored boutiques for categories like Women’s Clothing, Men’s Clothing, Women’s Shoes, Men’s Shoes and Handbags. eBay is also soliciting tips and advice from fashion insiders and stylists that will curate shopping lists and looks from the Marketplace.
It seems that this new fashion-focused site is more than just a push towards getting fashionistas to visit eBay. eBay recently sectioned off its classified site to this could be representative of a strategy towards fencing off their marketplace sections to create niche retail and content portals.