InsideView, a service that mashes up social data for enterprises to increase sales productivity has raised $11.5 million in Series B financing led by current investors Emergence Capital Partners, Rembrandt Venture Partners and Greenhouse Capital Partners. This brings the company’s total funding to $25 million.
The company’s flagship product, SalesView, crawls through more than 20,000 web sites, social networks and databases including Twitter, Facebook, LinkedIn, Hoovers, Reuters, and SEC filings, to give businesses sales intelligence and information that will aid sales operations with helping develop and maintain leads and clients.
SalesView is available as a stand-alone Web application as well as integrated with CRM vendors like SugarCRM, Microsoft Dynamics CRM, and SalesForce.com. In fact, SalesView is ranked as one of the most popular free apps on SalesForce’s App Exchange. The service currently has over 10,000 users with more than 1,700 companies that access SalesView’s feed, including Ariba, Centive, Cisco/WebEx, JobScience, and SuccessFactors.