It will soon be possible to compare the performance of search and social ad campaigns side by side. Clickable, the ad management platform that lets search marketers measure and track the performance of their online marketing campaigns across different search engines and advertising networks, will be adding Facebook Ads as an option on April 12.
What that means is that an advertiser buying pay-per-click ads on Google can test the performance of those search ads against pay-per-click ads on Facebook targeted to particular social demographics. Search ads versus social ads, all in one dashboard. According to this sign-up page on Clickable:
Clickable Pro now empowers you to create and upload pay-per-click Facebook ads in bulk. And with Clickable conversion tracking, you can track Facebook and search marketing revenues and conversions with a simple tag placed on your Web site. You can even produce customized, white-label reports with search and social performance displayed side by side.
Clickable is a Facebook partner which has integrated its service with the Facebook Ads API, which will allow Clickable customers to create, upload, and manage Facebook Ads directly from Clickable. The integration will work with pay-per-click text or image ads, but not yet with regular display ads.
Facebook ads are bringing in real revenues now for the social network. But how will they compare to search ads?
Clickable is the all-in-one solution for online advertising. In one elegant experience, Clickable maximizes online investment by connecting and optimizing digital channels with the social graph. With Clickable’s award-winning Pro advertising tool and dedicated search and social advertising experts, marketers can radically reduce the time and complexity of managing multiple ad formats and networks, such as Google, Bing, Facebook, LinkedIn, Twitter and more. Through American Express OPEN, Clickable also provides leading online advertising and reputation-management tools including SearchManager and...
Facebook is the world’s largest social network, with over 1 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...