eBay Expects To Sell $1.5 Billion Worth Of Goods Through Mobile Devices In 2010

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A Trojan Horse Arrives In The Internet-Connected TV Room

This morning, eBay introduced two new iPhone applications, designed to make sellers’ lives easier when it comes to listing items on the giant online marketplace from their Apple phones. The ecommerce juggernaut also casually mentioned that it is on pace to reach a whopping $1.5 billion worth of goods sold via mobile phones in 2010 – more than double the mobile GMV (gross merchandise value) it registered in 2009 ($600 million).

The company claims its primary iPhone app, which is available in more than 190 countries and eight languages, has been downloaded 8 million times to date, and that 1 item is purchased using eBay mobile every 2 seconds. Also, eBay disclosed that it will have an iPad version of the eBay app ready at launch day (April 3).

One of the two iPhone apps being launched today is for the eBay.com global marketplace (iTunes link), while the other is for eBay’s new classifieds site, eBayClassifieds.com (iTunes link).

With the apps, sellers can quickly take a picture of an item, list it in eBay’s auction format free of charge and share listings on Facebook or Twitter.

Registered buyers, in turn, can easily purchase items via the mobile apps, particularly when using the PayPal Mobile app for iPhone, which allows users to quickly email money or “bump” iPhones with a seller to transfer funds between PayPal accounts.

Since last February, there’s also a mobile eBay app for the Android platform.

Here are video demos of the two iPhone apps:

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