ReadyForce Raises $12.2 Million For On-Demand Labor Marketplace

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Under the radar startup ReadyForce has raised $12.2 million in funding from Menlo Ventures, U.S. Venture Partners, Founder Collective and other investors.

The startup seems to still be under wraps according to its website, which is pretty bare. We do know that ReadyForce was founded by Bill Trenchard, former CEO of LiveOps, and is developing “applications that will create a virtual marketplace for on-demand labor.”

As the former CEO of LiveOps, serial entrepreneur Trenchard has considerable experience managing labor in the cloud. LiveOps allows businesses to outsource call centers and an on-demand workforce to the cloud. Prior to his time at LiveOps, Trenchard was co-founder and CEO of call routing technology company CallCast, which merged with LiveOps in 2003. Prior to CallCast, Bill was a managing director at Idealab and also founded and served as CEO of Jump Networks, Inc., which was acquired by Microsoft in April 1999. Trenchard is also a founding partner of Founder Collective.

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