Marc, I actually think I bought that cassette tape! Really like the simplicity in this article, esp the shift from Cloud 1 –> Cloud 2. Thanks for taking the time to put this out here.

Hello AppleCrunch.

I sincerely hope that our targets are not to “be more like Facebook”. Also, I can’t help but reject that notion that not just Facebook, but any notable company that exists now, is the target.

Rather, shouldn’t this be more about the logos you were not able to incorporate in to this post? The player to be named later?

p.s. Larry Ellison embracing cloud would be a better definition of Cloud 2, IMHO.

Excellent article, Marc, and I agree with the shift. It’s still us early adopters carrying the message but soon the majority and laggards will fall into place, just like they have for general cloud-based offerings like Gmail and Facebook. It’s always helpful when a consumer company like Apple can kick things along because of their massive reach.

Most of the corporates still use Mainframes :(

When they will switch over from the old legacy systems??

well just get ready to move to cloud 2 then. :-)
so apple really indeed revolutionize the way we do things in our life now.

Let’s not forget that clouds are hot air. (hot, by Neptunian standards)

Maybe I’m wrong about this, but isn’t cloud computing simply mainframes with terminals? Given that couldn’t I look at all these dinosaurs with mainframes as being so out of date they are suddenly back in style?

Any why suddenly are “feeds” the new things? I thought RSS and the like was considered obsolete and slow compared to the real-time nature of Twitter?

Personally, if the future of the web is Facebook, Youtube and Twitter…I might have just lost my appetite for it.

I have found the social web to be exceedingly over-rated. Its an ever growing cloud of static and I find myself tuning out an increasing amount of the “cloud” to simplify things and re-focus on real communications and relationships.

i disagree with many elements of this piece. key points i’d like to make:

1. cloud 1 vs cloud 2 don’t really have any meaningful differences, aside from MAYBE cloud 2 is more about social — although that was not one of the points noted. ultimately, the assets needed to build a cloud 2 company are the same as those needed to build a cloud 2 company: infrastructure. the economics of cloud 1 and cloud 2 companies will be return on infrastructure.

2. this is why google will beat everyone. amazon gets an honorable mention. bezos is the man for understanding amazon is really an infrastructure business and building things accordingly.

3. the *real* cloud 2, or hte cloud that disrupts the all-encompassing google cloud, begins with open source. this is really going to be so radical and SaaS players (i.e. just about everyone) are poorly positioned for this, and why they all must live in fear of google.

4. open source is critical because it allows many separate clouds to work together. “cloud interoperability.” note that one of the biggest problems on the web today with these cloud companies is that they don’t want to embrace open standards. crapple is the absolute worst here. they are the anti-liberation company, the poster child of technology as tyranny.

5. when the game becomes about cloud interoperability, it will become about governance: how to create the right governance system to allow clouds to appropriately and safely share data. this is where we start getting into serious political territory, about how technology disrupts the nation-state.

and THAT is how cloud computing truly brings us liberation.

but crapple’s ipad? pfft. please. that is cloud owner as world dictator.

I don’t think I can say I really took anything away from this article. I think after O’Reilly coined ‘Web 2.0′ too many are too eager to plant the flag in what they feel is a new movement.

My definition of a computing is one that you can actually use to write programs for the device. I see the iPad and other non-user accessible devices as a move towards computing consumption rather than computing creation.

Sure you may be able to create a drawing, write a book, but this isn’t a device I can give my kids and let them tinker in the same way I tinkered with the TRS-80, Apple II, Comadore 64.

This article would make more sense if it was referencing the CrunchPad and not some locked down over-sized iPhone.

If Facebook fails – and by that I mean completely shafts it’s users such that they start to leave the service – it will cause irreparable damage to the concept of social computing. Because social computing is built on this frail edifice of trust. People are so trusting of Facebook – too trusting really – so that when Facebook screws them, they’ll be really shocked. It will happen too because no company can get as big as Facebook without getting greedy.

Fond memories of visiting CLOAD in Santa Barbara.

Anyone who uses the term “ObamaCare” is a raging dumb ass.

Agreed… if ipad is the future, i’d like to commit suicide nao!

[...] Benioff on how the iPad will usher in the next wave of cloud computing http://techcrunch.com/?p=168660/trackback/ erickschonfeld – Tue 30 Mar 1:31 previous next billgates [...]

The iPad is a better consumption device than a production device, but I hope you are wrong about the world moving from “create” to “consume”. That would be a waste of talent.

He forgot:

Salesforce.com ——–> CRM with a usable user interface.

Seriously! I owned an old Commodore with cassette tape drive. Yay for golden oldies.

Your post echos strongly how I’ve felt about the iPad. Not that it’s the end all and be all but it’s the gateway device.

Next gen is the cloud. So many folks have said a lack of storage on the iPad kills it as useful device.

I’m in with the cloud camp on this. Why bother to store it at all locally. Google docs is just one way to work that. Soon apps will all come with cloud storage. Storage is cheaper than just about anything on a per/megabyte price.

Cheers to a rousing post.
Todd – @tojosan

They run on legacy HW because they run legacy apps which no php script can do.
There is knowledge(how do do something) stored in all those cobol programs. It’s not about uuuh, shiny window. Let’s touch that.
HW is really not the problem, SW is. How far have we come since OO from the 60′s? It doesn’t matter if you run it in Cloud [infinity] it’s still the same old crap.
Define Information, for any brain, and how it’s processed. Let me know if you can model it in OO or functional whatever. If you want to change the enterprise you better know how to model knowledge this time around.

Marc,
Have you even used an iPad?

As many have said; How is a locked down device from a company that does nothing but create the “silo” experience the next step for the Cloud? Apple is the complete opposite of open source and the cloud cannot exist in the environment. You’re reaching man, sorry, just being honest, but this article is nothing but an individual trying to justify his purchase of a useless toy.

If create is not part of cloud 2, then what do have? You will always need cloud 1 to create content.

I deleted my FB account because of the time suck and the feeling that it reminded me of AOL circa 1993, a closed society, that is not what the internet is, IMO.

The iPad is being hyped by the Apply machine, that is all.

I LOLed.

Cloud 1 Cloud 2

Create—————————————->Consume

WHo would have ever thought they would see this from an Apple Fanboy.

Another hint to the author’s narrowmind would be thinking everybody is going to be using smartphones and tablets…

… Somebody has not had pre-paid mobile internet as their ONLY choice because they can’t risk buying a plan.

Nothing worse than rich fanboys… nothing.

Not even a word on open source? How much $$ did Apple pay for this post?

I know nothing about the author, and mean no disrespect, but this article is complete rubbish.

“Cloud 2″ reeks of web2.0 blowhard, and whilst iPad will create its own platform and market as did the iPhone, no way is it the cause for the evolution of the industry going forward.

The last two sentences of this article could replace the entire text and still PRECISELY convey its meaning.

I can’t wait for the next new so I can be the first to start harping on about . Geddit? :)

damn markup removal. Last sentence;

I can’t wait for the next “distributed-service-platform” so i can be the first to start harping on about “distributed-service-platform-squared”.

The implied bagging of the mainframe here is spurious at best and self serving at worst. Clouds – give me a break. Mainframes have pioneered many of the core technologies that enable the cloud. The mainframe VM/370 O/S came out nearly 40 years ago enabling multiple virtual machines. Parallel Sysplexes have been around since the early 90s enabling seemless failover and shared everything.

They still perform their intended purpose (which isn’t finding a nearby iNerd to have coffee with surprisingly enough) better than anything out there and that is why a lot of the biggest companies wouldn’t trust anything else for their core (please don’t use the term legacy) systems. They don’t belong in this type of comparison.

Crapple? Seriously, are you like five years old?

The Cloud is so 2009, 2010 and beyond is about “The Vapor” …

And Cloud 9 comes when we legalize it in November

No worry, somebody has to create what is being consumed. Bots will not be able to satisfactorily do that for a few decades.

Although I do disagree with some of your points, I found this piece refreshingly inspiring. There’s been too much disappointment about the iPad since the product was announced.

To adapt one of my favorite quotes:

“Web 2.0 is a marketing term, and I think you just made up Cloud 2″

This is the worst piece I’ve read on TC in a LOOOONNNGGG time. Benioff did innovate in the SaaS world, but this is total crap.

I think Steve Jobs positioned the iPad as well as any of us could.

It’s a device that allows us to passively sit back, surf the web, and consume media.

We’ll still sit up straight and type on PCs/Macs we have today.

What a whole lot of nothing. I would be worried if I had salesforce.com stock.

There was absolutely no insight in this article. Summarized, it was, “hey, look around, things are different now from what they were before. Look at this arbitrary table I made of how things were back then and how they are now. The future’s gonna be constantly changing, so let’s try to make it awesome.”

Marc, I loved the stories you told at the beginning of this essay. The more of that, the better.

And yet, somehow in the 3+ years I’ve been using Salesforce, the user experience continues to languish in the dark ages.

I’m no visionary, but I’d argue that the sequence should be, Step #1: improve Salesforce.com for existing customers so that the UX is more on parallel with the likes of Google and THEN Step #2, wax poetic as a company, ad nauseam, about “cloud 2.0.”

Obvious in hindsight but Benioff’s call that enterprise software should be like Amazon was brilliant. And Benioff has profited handsomely by executing on that.

Yes its a bit sentimental, if you’re bonafied 80′s kid.. but if you’re born on year 2000, I think they’ll think this as irrelevant (sniff)

About cloud computing, google knows this, and that’s why their chromium OS and planned chrome netbook will go on the cloud.

One more device too impress the girls.
I need a keyboard and a drive to work on a computer, another drive to backup stuff. iPad not very useful to me.

The first 2 paragraphs of this piece are about the best writing I’ve ever read on this site. Seriously. Great hook and flow.

I want to buy the book.

Wow, when you fell out of the Science Dumbass Tree you really hit every branch on the way down, didn’t you?

(cloud 1) Amazon + Ebay + Google = $275 bln
(cloud 2) Youtube + twitter + facebook = -$2.5 bln (?)

nope. most people you not be allowed to creater anything.

[...] that said, reading this Tech Crunch article by Marc Benioff makes want to run, screaming-stark-raving-mad type of running, to [...]

May I join you please?!! I can’t see myself dropping my laptop/PC for the iPad, certainly not in it’s current form.

Don’t know what the Cloud 2.0 hype is all about. Amazon’s software is better than Facebook’s IMHO.

god. i’d hate for everyone in the world to stop being creators and just consumers. even if he had put creater-consumer there with his write from scratch notion i wouldn’t be appeased because some of the rest of his thought flow in that diagram is flawed. i really dislike old people who can’t see the future. i think jay cuthrell’s comment above is more on the money. even if it’s already moving from cloud 1 to cloud 2, and the ipad is the accelarator…it doesn’t work if others are on seperate footing and apple is the only one in the market. it doesn’t bring forth effective change. it brings about copy cats. hopefully those copy cats can take their platforms and innovate but that’s debatable.

I still have a lot of respect for Marc Benioff, but WTF is he talking about?

Sales guy who sells sales software to sales guys trying to make a sale.

Bingo!

I have to agree with Marc here, I see a lot of potential new use cases, Facebook-related or not.

Frankly, I am not that big on the Facebook interface details, but the metaphor of simple, touch/click-based computing still applies.

Hopefully, innovative new iPad apps will make a lot of things much easier, such as e.g. Curation.

More musings here:

http://3on.us/ipad-dreams

Shouldn’t that be create –————-> create/consume? Whilst technology is making consuming easier its also making creation easier.

Plus why are Google in cloud one sector?

[...] Hello, iPad. Hello, Cloud 2.. Possibly related posts: (automatically generated)iPad – initial thoughts [...]

I can see how iPad and the touch interface can change the way we think about software, but the rest of it sounds like the cloud guy hijacking Web 2.0

Twitter is feed based. You subscribe to many info sources and recieve them together.

[...] Hello, iPad. Hello, Cloud 2. (TechCrunch) [...]

Yes yes, all true, but Apple controls what is allowed to be developed. Relying on Apple’s permission to exist is not the basis upon which to build a business.

I’m sure its different if you own Salesforce – of course Apple will publish your application. For the rest of us, it’s a big risk to bet that Apple will allow your application to exist.

This is not the future that we want.

What does facebook do that is so revolutionary? It’s basically a web based version of AOL right? It’s a time waste for millions of people.

You named tons of technologies that have helped as part of an evolution like push (RIM). Everyone keeps rushing to be like and in facebook but they’ve forgotten that it’s what’s next that is what’s important.

Let’s see, Cloud 1 has three companies that have gone public and are solidly profitable. On Cloud 2, well, maybe they make money and maybe they don’t.

Right now, I’m betting on “don’t”.

As a previous commenter noted, “clouds” have a lot of vapor in them.

As usual, the Kid is the voice of reason.

[...] Pro Tweets Marc Benioff has turned into Jim Cramer – http://techcrunch.com/2010/03/29/ipad-cloud-2/ Carnage4Life – Tue 30 Mar 5:45 All Things [...]

Bryan, full ack!

IMHO this posting was mainly a publicity stunt.

I would say Rich client linked to the cloud in general, but not just cocoa wich is a particular implementation.

That could be :
- Flash (
- javaFx
- sylverlight
- (and yes also) cocoa

for Os it could be :
- Iphone Os
- Android
- but not only : new comers are coming.

Thanks. You at leasT didn’t call it AppCrunch (Gowalla, Foursquare)

I am with you Eric… I’m actually typing this on a real keyboard and having difficulty imagining a more efficient device for communicating being a tablet… I’d put money on Benioff having used the same input device.

Is there not room for multiple models – client AND server side computing? Why is this argument so binary?

“There have been others I have loved, even some PCs”

That’s mighty white of you.

Here’s the truth – Amazon and eBay work because they sell stuff and do it well. That’s it. Facebook is a good social medium but if they try to charge for it then it dies.

You can figure the rest out yourself.

[...]  I like that last line, so true. Read the full article here. [...]

Create -> Consume?

One of the challenges will be to enable creativity on a closed environment. It will be hard but so was working on a TRS-80.

Mr. Benioff and the other Apple Fanboys are once again betting on a self-fulfilling prophecy – but this time i am not sure whether their iPad wishes will come true – the device has too many flaws and I cannot see how it will single-handedly revoltionize the way we all interact with the web or the cloud. I certainly hope for a more Open (Source) system to succeed – not one more market chained to the rules of the all-mighty Jobs.

[...] Benioff, chairman and CEO of salesforce.com, wrote a guest post for the industry must-read site ‘TechCrunch’ explaining how liberating the iPad will really be, whilst examining the shift from what he refers [...]

Just as people are getting their heads around the Cloud concept, already we are moving onto a new Cloud 2 model.

All of the things that Marc mentions for Cloud 2, should be used to promote the concept of Cloud 1 Computing.

Marc is simply jumping to far ahead of himself. Seems like he has his big head firmly in the clouds.

Unfortunately in a lot of cases the answer to this question is ‘not in our life time’.

I have seen mainframe systems that would take thousands of man-years to rewrite.

The only viable solution in many cases will be to write another layer on top so applications can be used in a more modern web UI and the results of this approach are often very very ugly.

I can’t wait for a world where all this nasty creation is replaced by consumption.

CONSUME CONSUME CONSUME!

Praise be to Jobs.

I love that Twitter has replaced Google in Cloud 2, though personally I see a big shift happening back to GeoCities.

The Cloud 2 diagram suggests a shift from Amazon, eBay and Google to YouTube, Facebook and Twitter. This would be like suggesting a shift from Bloomingdales to AT&T. I think the hype has yet to find an analogy to represent it.

What a complete pile of tosh. Seriously Facebook is an overrated, annoying contact management system which is trying to sell “you” to “someone” to make a dime as we speak. Twitter is a glorified email lists system which only a core bunch of egomaniacists use because they can’t bear to not be telling other egomaniacists what they’re doing. And youtube which I’ll give some credit too but really is just a half arsed version of “America’s funniest home video’s” shunted into the net.

And the iPad jesus who would buy one of those if you’ve got an iphone, it’s a bigger less portable and less practical and only apple can sell em because the brotherhood of mac will buy them. If you’ve got a choice between an iPad and a new laptop, wotcha gonna buy? Seriously?

It isn’t game changing, it’s not even that interesting, it’s just salivated all over because the media has some vague belief it’s going to be their saviour because steve told them it was going to be. Unfortunately it’s not like the iPhone, it doesn’t do laptop better than laptop already does in the way that the iPhone did phone better than everyone else.

Erm rant over.

Oh, COME ON.

I’ll buy an iPad as soon as I can. And I think that as a company, Salesforce does wonderful things.

But this piece here has less substance than the “Cloud 2″ it is promoting.

(BTW; this “versioning the future” thing is so 2006.)

The iPad is a slick “uncomputer” for mom and dad, and with a few accessories, it can even be used to do some productive work. I’m looking forward to that.

But – declaring it the spearhead of a wonderful Cloud 2.0 future where “consuming” replaces/is better than “creating”? Where Facebook (social media) somehow, miraculously, takes the place of Amazon and Yahoo (shopping + web services)? Where content being pushed onto my system is better than me pulling it from a server when I want it?

Get serious. This is like somebody telling me that in the Brave New World, I’ll own a bicycle instead of brushing my teeth. It doesn’t even make sense.

This whole piece is a call to arms without defining a cause or explaining plausibly why suddenly everything has to look/work like Facebook. Hint: It doesn’t. Facebook isn’t even the best way of doing/representing social media activities. It surely isn’t the kind of interface I want to see in number crunching, marketing, video production etc.

And frankly, after almost fifteen years of hype, I’m really tired of people telling me that “X” will change *everything*. In 99% of all cases, it doesn’t.

The traditional GUIs and workflows won’t disappear over night. We’ll still need big screens, local storage, mouse and keyboard for a considerable part of our work for years to come.

Reality check: According to many “visionaries” earning their money by predicting 2010, we should all be sitting in front of mostly-transparent, huge-*ss screens by now, operating our near-AI powerful computers by voice commands and hand-waving.

We don’t.

And in five or six years, we’ll look back at this “Cloud2″ prophecy and put it in the drawer with the “Minority Report” geek masturbation stuff.

So, while I’m all for new shiny gadgets and better web/cloud services, please stop yelling “FIRE!” and “REVOLUTION!” whenever there is an evolutionary step in the right direction.

Thanks.

If video is the new chat, then the iPad is pretty much useless just now.

It is pretty hard to have a video chat when there is no camera.

> bezos is the man for understanding amazon
> is really an infrastructure business and building
> things accordingly.

Amen. There are still some people thinking for themselves!

When I see Amazon and Google, I see efficient infrastructures for getting things done. Commerce. Communication. Productivity.

When I see Facebook, I see millions of people scribbling notes on each others walls and growing virtual apples.

Call me short-sighted, but I don’t think it’s Jeff Bezos or Eric Schmidt at the helm of the next “MS MySpace” ship of fools.

Also – excellent points about open source and the need for cloud interoperability – things Marc Benioff obviously didn’t bother thinking about when writing his “REVOLUTION!” piece.

(Still, don’t agree with the Apple hate – I see your points, but I love the quality of their systems too much to call them the evil, anal-retentive monopolists they are. Not yet. ;)

+1.

I’ll be getting an iPad for “couch surfing” and some apps that really benefit from a big touch screen, but that’s it. I think if (personal) computing had started with devices like these, there would be no geek culture today; no Firefox, no Apache server. This is a wonderful, but totally closed box, a consumer device. And although I’m (still) a kind of Apple fan boy, it’s sad to see the company that built so many tools for creative people (designers, writers, musicians) moving more and more in this “black box” direction.

I don’t think it even matters if he has or hasn’t used an iPad. But he has *seen* a new front-end for his company’s services, one that requires very little maintenance, yet has a lot of sex appeal.

Now here is a wild, uneducated guess:

In, uhm, four months, we’ll see a new “initiative” / marketing avalanche from Salesforce that will make Larry Ellison blush. It will put a real “friendly”, iPad-compatible interface on Salesforce. And I wouldn’t be that surprised if it looked a *lot* like Facebook.

Now that I’m getting more and more angry about this one, I remember that I have read another one of those puff pieces from Mr. Benioff, where he promoted this Facebook-ish future for CRM & Co.

Self-marketing, and very little substance. Move on, people.

[...] Marc Benioff – via Tech Crunch Tuesday, March 30th, 2010 at 9:11 pm design & ux | online Feed Comments [...]

Mark,

Push and consume sound a lot like web 1?

I remember those day’s well, I even still have my TRS-80 :-)

The iPad has some parallels with the micro computers of the 80′s. Although back then, these machines were obviously computers and that was the appeal, they were still fun consumer oriented devices. Micros died out in favor of games consoles and the PC didn’t really hit the majority of homes until the late 90s when people became aware of the Internet and ‘needed’ a PC to gain access to it. Obviously PC gamers and computer geeks would have been an exception at this time, but I’m really talking about the average Joe here.

For the last decade, Mr Average Joe has been forced to use what is essentially an office machine at home. No matter how many fancy colors the case may come in or how many cool overpriced accessories he can get for it, its a boring office tool. I also have a stapler at home, and that doesn’t excite me.

I’m hoping for the iPad to excite a new (and the old) generation of people to enjoy interacting (I don’t want to use the term computing) with smart devices. This should help drive innovation in the enterprise, as users ask “Why can’t it be as easy as it is on my iPad?”

There is certainly interesting and exciting time ahead.

Most people aren’t creators, much less programmers. This device serves an audience that has been underrepresented at best, but more likely not at all. Computers today (PC & Mac) are just too complex for how most people use them.

Sadly, too many of us techies live in a bubble, thinking that everyone else wants to or needs to tinker like we do.

Thank you for saying everything I wanted to.

Heavy on the florid speech, low on substance.

I think what you’re saying, without realizing it given your zeal for the changes, is that the Internet is becoming television 2.0.

It’s easy to see if you step outside for a minute and look at what’s happening. You even said that we’re going to a model where we “consume” “pushed” content. The move to the cloud is basically a step backwards in computing for the end user. A dumb terminal that’s connected to remote services where content is pushed (controlled) and given to us through “widgets” and “apps” (aka channels).

Of course we get all these new features like the ability to carry the “television 2.0″ with us, allow companies to track our location, hold our data on their systems, and pretend it’s all allowing us to be in touch with each other all the more. And to a degree that’s accurate, but it’s not the end goal. It’s the marketing buzz to sucker people into the new interactive television that wipes out the freedom of the Internet.

Net neutrality means nothing in this scenario… at least not for the end user.

How much did he get paid by Apple and Facebook to write this piece lol

How much did Apple and Facebook pay him to write this fluff piece.

Well said, thanks for the read :)

Cloud 1 – Browsing cost-free after ISP fee
Cloud 2 – every gesture costs a nickel or a dime

Cloud 1 – Browsing anonymously
Cloud 2 – We see, We remember, and We tell

Marc, some of your good points are obscured by your tendency to exaggerate and hype. When you do, some of the things you say are just- no disrespect intended- nonsense.

You say Create will give way to Consume. This is nonsense. People will always need to create. Architects and engineers will need software and hardware to create designs, analysts will create spreadsheets, writers will create novels, and producers will create the video that others will consume.

You also say bafflingly that Tabs will be replaced by Feeds. Apples and Oranges- tabs help you navigate an application, and there will alays be tabs. The iPad applications written by Apple have tabs (ok, nav bar buttons- same concept).

And you say notebooks will be replaced by smartphones? Dude, please try designing a motor car on a smartphone, or writing an academic research report on your iPhone. Both will coexist, obviously.

Lastly and mostly, the iPad is NOT a cloud device. I think you’re letting your love of Apple obscure your cloud credentials. The iPad is as much about installing native apps on a local hard disk as is a PC. Apple is a product of the PC era, and that’s what they know.

Real cloud computing will see a device built entirely around web apps, not native apps. Look for Google Chrome OS to show you what Cloud 2 really looks like.

=== popurls.com === popular today…

yeah! this story has entered the popular today section on popurls.com…

this response has lots of WIN to a really head-scratching piece. Come On!!! The iPad?!?! is gonna change the world. Yo Marc, say hi to Jobs; With a piece like this he may just offer you a job.

Call me crazy, but if the future is Facebook, I’m moving to Tahiti. We busted out of AOL. Why would we want to live in another walled garden. I agree with a lot of what the author said, but not this. The world is so much bigger than Facebook, Twitter and Youtube.

I agree. There was no justification to why everyone should be like facebook.:..some o the cloud1 v/s cloud2 differences were confusing

[...] Hello, iPad. Hello, Cloud 2 {techcrunch} [...]

Marc, I think you might have declared an interest before telling us all that there has been no killer health app. Firstly our company has a great iphone/ipad cloud EHR……what you failed to mention is that salesforce has just entered this market with a cloud solution.
This piece was completely self serving and should be given the label of advertisement instead of an editorial.

So basically Cloud 2 is a social TV?

[...] Hello, iPad. Hello, Cloud 2. "What’s most exciting is that this fundamental transformation — cloud + social + iPad — will inspire a new generation of wildly innovative new apps that will change entire industries." (tags: ipad flash web-design app-development publishing) [...]

Could NOT agree more!

Create -> Consume?

are we going back to 90s?

I just threw up a little bit in my mouth.. I can only hope that you got paid big time to publish this because wow, the ammount of bullshit being spewed in this article is amazing.

The author sounds just like those jackasses who call themselves “social media experts” and the like. This post is 85-90% marketing bullshit. Why you would think noone on Techcrunch would call you on it is beyond me.

> Most people aren’t creators, much
> less programmers.

Mike, I think this is not the point – or it shouldn’t be. I’m not even a real techie myself. My Mac has a BSD and all these wonderful command line tools under the hood, most of which I’ll never use. But they are there. It’s a system that can be expanded, modified and (in a positive sense) hacked.

Of course, not everyone is a hacker or an artist. But if one out of five kids is curious (“How does this work? What else could it do if..?”), you’re locking the doors to the future. This direction Apple is taking reminds me of schools where “computer literacy” means teaching kids how to use Microsoft Word, because that’s all they’ll need as office drones.

It’s like putting cars on rails, because most of the time, we’ll go where everybody else does, anyway. Even if it’s true, you probably wouldn’t want that.

That being said, it would be nice to have a middle ground between closed, iPhone-ish systems and the admittedly fragile PC operating systems of today, where every Joe and Jane can kill a system just by deleting the wrong folder.

This article makes absolutely no sense – at all.

How can “Cloud 1″ (ugh) be about “Pull”, but “Create” and “Cloud 2″ (eyeroll) be about “Push” and “Consume”?

We’ve just cancelled each other out in a bizarre run-around of contradictions.

The initial version of the web was primarily about one-way communication between publishers and readers. The “web 2.0″ buzzword is commonly used to describe the movement to content that is created and published user to user and reader to publisher (much like this comment thread).

He seems to be saying that Cloud 2 is about going back to the web 1.0 model of “consumption”, but pushing… pushing what, I have no idea. Apparently we can’t “Create” in cloud 2.

This article is a classic case of someone talking about something they clearly have absolutely no clue about and is so caught up in his own jargon that the words lose all sensible meaning.

I’ve got an idea for Mr Benioff – put your money where your hot air is and get to work on an iPad interface for Salesforce built in “Cocoa/HTML5″. If you’re going to criticize all those curmudgeonly CIOs for “living in the past”, but don’t even leverage the technology you recommend and praise (despite clearly not even understanding), you have no credibility.

…not that this nonsense helped your credibility in the first place.

I’m in the minority here not having a facebook page but I do see the alure of it, and the only way I can see Facebook bringing cloud 2 to a reality is if they implement an effective payment sytem that allows friends/businesses to transact “real” goods amongst each other over their network. They will have to make money off of this to earn their current ridiculous valuation. The add based system is not going to get them to the next level imho. This gives any propreitor of any size the largest access to a vibrant storefront for free without the hassels of maintaining a website and merchant service processing. I’ll leave it to smarter people than me to figure out how to differentiate this from ebay, amazon, the web et al. There needs to be a new enhanced value that is added and created from all of the new cloud 2 services that noticably improves our economy before the next phase begins. I’m not saying they won’t, I just don’t see the radical change yet.

highly biased, inaccurate claims, and like most good propaganda, framed with some truth.

Why isn’t enterprise software more like Facebook? Because Facebook is a noise hose and distracts people from meaningful work (like the SF UI). It’s the wrong analogy. Sounds nice, but it’s not a functional analogy–apples and oranges.

And Jobs was one of dozens of people who led the PC revolution, not the father of it.

More like the 50′s… This cat thinks the iPad the new Automatic washing machine. He sounds like an appliance salesman to me (this appliance will solve all your problems).. oh wait, he is.

+++

[...] services and tablets There’s an interesting guest post on TechCrunch this morning by Marc Benioff of salesforce.com, an archetype for or epitome of cloud [...]

[...] shapes cloud services There’s an interesting guest post on TechCrunch this morning by Marc Benioff of salesforce.com, an archetype for or epitome of cloud [...]

The difference is who owns the mainframe.

[...] Hello, iPad. Hello, Cloud 2. via kwout [...]

I totally agree!

But I want to add that we’re definitely moving into a new phase of online interaction. Call it cloud 2 or whatever you want (I prefer Web 2.5). But it started about a year ago and the iPad isn’t leading the wave, it’s merely riding it.

This article would have been really nice a year ago with all the other pro-facebook, pro-twitter, geolocation aware articles.

Oh please, Apple is involved in Open Source in many areas. Webkit (and thus Google Chrome, Blackberry’s browser, and many others) would not be what it is today without Apple’s participation and generosity in promoting it and offering many thsouands of man-hours for free to its development.

So spare us the “Apple is proprietary” crap. Nothing is completely open or closed. And Windows is far worse in this area than OS X. Linux is more open, but a failure in the market in comparison.

The iPad is what it is, and people will buy it or avoid it. Not because of some socialist paradise of openness – or lack of it – but because it does what they want it to do, and it does it better than the competition. If it doesn’t, it will fail. It’s that simple.

You guys are funny. Okay. You’re right. The iPad is just a toy. It’s meaningless. Apple will be lucky to sell 12 of them.

Let’s see how those predictions work out for you.

Astute? Allow me to summarize Benioff’s thesis:

1) Things that are hot, are hot, therefore better. Google is soooo cloud 1, while Facebook is gloriously cloud 2. Sure, google aids productivity, helps people get things done, while facebook is, almost by defintion, a giant timesuck. But that’s just cloud 1 thinking. Get over it.

2)Things that CRM does are hot, therefore better, therefore cloud 2. Why? Because Mark said they are, and he wrote the article, therefore he’s the authority.

Here’s my thesis, summarized.

1) There is no transition. mac/pc : smartphone/iPad :: cameras : televisions. There is no paradigm shift from the former to the latter. Rather, the former is a necessary precondition for the latter. Without cameras, there is no tv to watch. Without computers, there is nothing to do with the portable media devices (touch screen or other wise).

2) Real computers, with Keyboards, Mice, and fast network cards, are BETTER POSITIONED for using the cloud. If one stops to think about it, it’s obvious. There are 2 things my iPhone can do better than my desktop computer. Make phone calls and fit in my pocket. In ALL other respects, including making use of cloud services, ALL old school computers are superior.

2) There is NO CLOUD. Gradual improvements in network load balancing parallel computing have reached a critical mass, such that significant economies are enabled by their adoption. This is good for CRM, who makes there living with their parallel, load balancing platform. But it’s not a paradigm shift.

[...] on yesterday, an old school tech head named Marc Benioff of Saleforce.com fame, titled “Hello, iPad. Hello, Cloud 2.” I say old school tech head with a bit of respect because although I’m from the same [...]

“open source is critical because it allows many separate clouds to work together…. these cloud companies … don’t want to embrace open standards.”

Open source and open standards are two different things. Apple arguably doesn’t want to embrace open source (though Webkit is a notable counterexample), but they love open standards.

Apple used to have their own video codecs. Now they promote H.264. They actively badmouth Flash, but rather than promote some product of their own to replace it, they are pushing web standards.

Open standards are what allow people to move away from Microsoft lock-in and switch to Apple products without losing all of their files. They allow iCal to sync with Google Calendar so that people don’t have to choose between them, but can use both.

If the iPad is the future of cloud computing, it will be because of its ability to harness the internet and its open standards while remaining convenient and easy to use.

If it works, don’t break it.

Pull becomes push, but we won’t create? Location-based consuming then.

In any case, I’ll be doing this on a JooJoo running Linux and not see the iPad and Facebook change anything.

Evolution is all that’s happening, no shifting of computing paradigms.

“In 1999, I was obsessed with the question, “Why isn’t all enterprise software like Amazon.com? And in 2010, the question evolved: “Why isn’t all enterprise software like Facebook?” This week we will have the answer to that question in our hands with the iPad.”

Am I missing something? It’s the answer to several questions but I don’t see how it’s the answer to that question.

hahaha, you dont mean this serious.

the future might be with however cloud but without the ipad.

-no flash
-no mulitytasking
-no sd card
-no camera = no skyp video call
-no usual sim card
-no usb
-no free application development, monopoly apple looks behind every piece of software
-no no no

should this be called the future. my future looks different and without a ipad.

A tablet is the wheels
The software is the car
The cloud is the road
And the content is the fuel

All of these serve a purpose
but the end result is to move the occupants,
and take them somewhere
its the means to an end result, not the result itself

when I’m using facebook, I dont need facebook,
I just communicate with many people at the same time.

When I’m using Google, i dont need google,
I need the information that I’m looking for

When I’m using eBay, I dont need eBay,
I just need to buy used stuff in low prices

When I’m buying clothes I need to get warm
or make a fashion statement

products are not the core of an ecosystem
results of services are the end goal

I dont care about my microwave.
I just want my food get cooked in 2 minutes
because I value my time

the rest is just marketing noise from people who think that they need to be treated as prophets
just because they sell new-age vaccum cleaners in better packging

life is about the WHAT and the WHY.
not the HOW. nobody cares about the how.
make me happy, I dont care how and dont expect me to pat you on the bat. I pay you, and thats my thank you, anything else is a waste of energy and needless fluff and filler for self-centered people going through middle-life crisis

move along, nothing to see here

[...] Techcrunch. Categories: Big Picture, Hardware, Software Tags: Comments (0) Trackbacks (0) Leave a [...]

If the future of the web is Facebook I don’t think the web has a future.

I gave up Facebook a few months ago, seriously you give hours and hours into facebook and you get nothing out . . . other than a few hours of your life you’ll never get back.

And just like Myspace Facebook could fall flat on it’s face, especially in light of it’s new privacy policy.

And seriously why all the Yahoo hating on Techcrunch? Am I the only one who think Yahoo will remain one of the big companies on the internet through to the foreseeable future?

[...] CEO Marc Benioff, writing a guest column over at TechCrunch entitled Hello iPad. Hello, Cloud 2: I’m sentimental this week, and thinking about the past, [...]

[...] Salesforce CEO on the iPad. When the iPad was released I immediately thought it would be the ideal system for Salesforce users. [...]

(Precloud) Sears + Classifieds + Yellow Pages = $$

Once mighty ≠ always mighty…

If said device doesn’t meet your needs, then don’t use the device. Seriously, there will never be a one, single way or one single style of computing.

It’s like the argument people fight over about open tower-style computer and all-in-ones. You have many techies saying the towers are the only way because you can upgrade, yadda, yadda. Yet how many people really do upgrade the hardware? Few do. Even a good deal of those who bought into the form factor so they could upgrade. Constantly changing chipsets, slot standards, etc make many efforts to do meaningful upgrades 3 years out dodgy at best. This realization has convinced many that an AIO is just fine for them because, well, it is.

Same with the iPad-style of computing. It’s perfect for most people. Is the author suggesting that it’ll be the only way? Not if he’s smart at all. There will always be the programmers out there that will need more. There will be devices and platforms for them.

People need to stop thinking binary: it’s my way OR it’s your way. There’s room for both. However, the new iPad-style of computing is going to be a significant presence. It may be dominant, even. However, it will never be the only way. Neither will the overly-complicated paradigm we have now or even your proposed middle-ground.

Exactly. I still don’t understand why this gets many people all bent out of shape.

[...] Hello, iPad. Hello, Cloud 2.. Click here to cancel [...]

[...] perspective on TechCrunch by Marc Benioff (of Salesforce fame) on the iPad and the Cloud: The future of our industry now looks totally different than the past. It looks like a sheet of [...]

[...] The “software and hardware revolution” that is creating Cloud 2.  (TechCrunch) [...]

Actually, he was completely correct. People consume content about each other via Facebook, etc. now, whereas before, the craze was designing websites and “getting the word out.” It’s all consolidated into repositories. I guess that was a *whoosh* for you guys.

That’s the kind of “efficiency” that has made our industries the laughing stock of the world of innovation.

One thing people have to remember…these movements are not always about technological innovation for the better of humanity as people like to tout them. We are still operating in an environment where everyone is out to monetize aka make money on these products or services.

He is spot on (without saying it directly) that the ipad will revolutionize how companies make money with “Cloud 2.0″. Once our lives are in the cloud, we’ll all need to pay perpetual monthly service fees to gain access to them or be subject to highly target marketing. Consume.

Needless to say, we will all eat this stuff up once the ipad gets more feature rich and AT&T doesn’t suck.

+1 David Winter

-It’s like everyone is using the word ‘iPad’ as the new buzzword to blather on about anything and everything.

Perhaps because people are implying it will replace PCs/Macs?

Cloud Computing is revolutionary in freeing business users from our dependence on hardware & software, overwhelmed IT departments, etc… Plug into the cloud, and go. The way technology should be.

The iPhone is revolutionary in ease-of-use. Touch it and it responds.

And of course, the iPad will only amplify this revolution.

Personally, my goal as a business executive is to free myself 100% from my desktop & laptop, with an iPad.

What do you mean by creativity? Programming? I don’t see why you couldn’t have a rich web editor on iPad. That should be an excellent playground for the budding junior hacker.

@ Joey:

Oh, excuse me. He *was* completely correct, i.e. all this has already happened? Facebook, a service that doesn’t take a cent from end users and has modest advertising revenue, yet somehow is the wet fantasy of every content provider and marketing drone on the planet, has magically replaced the valid, proven business models of Google and Amazon? “Pushing” content from “central repositories” that we have to “consume” (aka “shove it down their throats”) is the new “Cloud 2.0″ paradigm we all have to live by?

And because Mr. Benioff has decided that from now on, every software shall look and work like Facebook (while it was Amazon a few years ago), all our other interfaces, tools and workflow models aren’t worth a thing anymore?

That was a big “woosh” indeed. :)

Please, wake up. This is a shameless promo for easy-to-use CRMs, neither well-written nor thought-out, with some iPad love sprinkled on top – a move that is guaranteed to get even the worst fluff piece published these days.

I’m in love with the iPad, too. I’m all for powerful web services, and I guess social media has its place. But I also know hype when I see it.

It started yummy but half way through the taste got bitter, facebook twitter has followers but most off the majority (me) does not use it.

The clouds still a buzz word for that same majority.

One of the fundamental rule on new technology is it wont last forever unless future expectations exceed the current development value.

A 15 year old now would need a lot of interest browsing wizardry through API for his/her first app with luck to sell if that was the case . In the old day’s this was different, complexity be damned computer-camp gotten broad if that still exist .

David, what you miss I guess – if I may interpret the substance of this article – is that there is a shift coming that is much bigger than moving from a Web “2.0″ to another number or whatever these nickname/versions mean.

I totally subscribe to this demonstration. What I think is that the grey box/OS/browser model is over for good.
The fight is for content (social media generates content, editors, collaborative software companies, editors, everyone monetizes content) and the the hardware and the OS is commodity. Like Apple has captured the whole music industry delivery process through a device (iPod) and an outlet (iTunes) the computing industry will deliver content through channels including the device and the OS altogether. The choice will be on the type of content users will seek for, and to a lesser extent to the device and it’s features.

Where I may emit a reserve is about the device, iPad is among the ones, tablets are ramping up in production chains, Kindle will add on features and color E-ink is on it’s way.

iPhone OS is the first computing system that anyone can master. People are really empowered by it.

In the 20th century you’d spend a year learning an app, reading out of a huge manual. You can learn iPad in minutes and learn a few iPad apps a day.

[...] Benioff thinks Apple’s iPad will revolutionize cloud [...]

[...] to to Marc Benioff posting at Tech Crunch, the iPad will take us into the future The future of our industry now looks totally different than [...]

Wow, what a crock. When “the cloud” become using the internet? Cloud computing was using the internet for your applications and data instead of local applications and data. Now we call the clould surfing youtube and google?? And Cloud 2 is using twitter and fadebook?

What about businesses? The iPad is not the furture of doing serious work. I can work circles around anybody with a pad or laptop in Excel with a mouse and keyboard. I wrote my first program on a trash 80 too, but this is dead wrong on where we’re going.

I saw an article like this in the late 80s that said the keyboard would be dead in a decade…

More importantly, I called UPS about my iPad shipment (to make sure it will be on time) and they said that Apple has not provided the proper forms to customs and the shipment will be delayed past April 3…

Sorry, I don’t agree with most of this article. Seems like a too many random thoughts brought together, with no cohesive glue. No, Google search or the keyboard isn’t going away. Nor is the personal computer. But I agree things a definitely going video, and fast.

Yes, the internet-device is here, and more are coming. But it won’t need to run an Apple or Microsoft operating system. It will be open-source most of the time, probably Google software.

And it will be cheap, US $100 in a few years. Some versions will be in the low $200′s by the end of 2010. LTE will be here in a few years as well, and this will be the key, along with other new forms of networking.

But that’s just it, the internet computer will be cheap. People will still want personal computers for at least the next five years or so for something of speed and quality, something with a keyboard. Ergonomics. A hard drive. The tactile feel of clicking on a button. Speed. It works without internet.

The more logical path is that internet computers are temporary. In five years an internet computer will cost $100. But, a decade from now, we will be able to make a touch computer or phone with a full operating system and full hardware for $100. When hardware becomes cheap enough, things will shift back away from the internet. Thankfully, thought, at that point we’ll still continue to move services to the net for better interoperability.

[...] extol the virtues of the iPad and its relationship to the cloud; Benioff’s article is titled Hello, iPad. Hello, Cloud 2. I’m not sure I agree, or maybe I don’t understand his logic, regarding the idea of a [...]

Oh, I get it, yer just funnin’ me.

No?

The whole thing falls apart at, FB is the future.

Until FB gets it (their? whatever) act together and quits steamrolling over user rights (even so far as to follow in that grim path of the Gorg’s Eric Schmidt), FB has no future.

FB is the fracture.

iPad is the home of AAPL censorship: sole-pathing of user input-output to the net. Is there a future in THAT? Not for anyone with a lick of sense, which I think the vast majority of folks have. No future in that.

Another fracture.

IPad will never rule until it can play Flash. Biggest weakness of Apple’s products and blatantly shows their lack of interest in interoperability, even more so than MS.

If you would quit your fanboi orgasmic prattling and get off the apple knob you might see that they are not the end all be all for this interface evolution. First strike against your new eden is mediocre hardware implementation … and I mean AT BEST. Strike 2 lets put EVERYTHING available for this new miracle plenvironment behind a DRM’ed walled garden on a hitlerishly controlled locked down platform! Strike three alienated developers ala what are you going to censor next? maybe you should take this crap device over to China and let them marvel at your wannabe innovation. They love the big brother approach! In the mean time I am willing to look at anyone with a tablet that isnt hampered by another broken business model.

Great post by Marc. There seems to be a lot of talk about cloud and what the future may see. Google exec predicting computers will be door stops and smart phones and handheld devices will take over. There are companies in the cloud sector that I think will evolve and really make a difference. Social media has already made a huge smash (FB, twitter) but people are now realizing the power of being able to backup, store and share via the cloud. Egnyte is an exciting company that is backed by Maples Investments (same angel as twitter) that I see continuing to thrive. Business as well as individuals will benefit financially and time wise with solutions like this.

text editor might be a bit harder, but touchscreen smart WYSIWIG drawn with fingers. What Dreamweaver is supposed to be…yes i see and want that

one thing : we will create on ipad, ho we will. nothing will stop us.

second thing : there is a change, a big change : it’s no more about all massive complexe generic computing

I think Jobs paid Benioff to pump up iPad. This article is incoherent and full of fluff !

” …. and now with ObamaCare there is no killer app to accelerate through the new EHR reimbursement program….”

WHAT THE #@##?

either it is the work of a ghost writer or I need to short SFDC stock ( is this how articulate Benioff is ??)

That’s what most worried me in this article: that the Facebook privacy grab is OK and the new standard on which to base the future.

Mike, seriously?

“Same with the iPad-style of computing. It’s perfect for most people.”

How can you tell? Have you ever engaged in “iPad-style computing”? Please benefit all of us with your insight into how that went, and how “It’s perfect for most people” … most of whom, one can guess, you have never queried about this.

Honestly, until the iPad has been out in public for a while, nobody will be able to know whether it is even any good at all. Your extreme fanboism has made your entire post subject to dismissal.

Exactly.

This whole article was a load of fatuous twaddle.

“Why bother to store it at all locally.”

You need to read some law, dude:

Stored Communications Act (18 USC 2703)
http://www.law.cornell.edu/uscode/18/usc_sec_18_00002703—-000-.html

(In a nutshell … your stuff in the “cloud”; stored by a “third party service” like Google or Facebook? The government doesn’t need to tell you when they download all of it.)

Agreed. Sounds like The Great Leap Backwards.

what a waste of time reading this article.

“trash 80″ Woohoo!

I was a production artist at 80 Microcomputing magazine back in … um … ’80 … when we put out the fictional “Trash 80″ issue. One of the few times my little illustrations made it into the magazine. Featuring a variety of shady characters (the guy selling bubble-wrapped software out of an alley, the bit-starved user clawing his way toward a faster system …), that article still holds weight as a description of computer addiction and black hat behavior.

Thanks for the memories of the “Iron Oxide Age”!

Thought provoking but I’m depressed at your suggestion that cloud 2 will be all about consumption rather than creativity

[...] Hello, iPad. Hello, Cloud 2. Editor’s note: What does the iPad have to do with cloud computing? Glad you asked. In this guest post Marc [...] [...]

Like.
+1

When I was 12 (1982) I hacked your asses.
If I was 12 now, I would laugh, laugh, laugh at this.

But seriously: what – on -earth; worst TC ever.

This article, despite the criticism, is indeed though provoking. One thing for sure change is coming but it is will not be about devices, systems or processes. It is more fundamental.

To use Marc’s terminology of Cloud1 and Cloud2, I would say Cloud1 is all about indexing data (Google), pushing sales (Amazon) and trying to make online social networks commercially viable (Twitter, Facebook, Youtube).

Cloud2 will better reflect the emerging pull economy. It will not be about devices, indexing data or pushing sales it will be about helping people make better-informed decisions. In other words Cloud1 was about data; Cloud2 will be about information.

Take a simple example of making a purchase decision. At the moment, you will not be able to get a definitive answer to the three most important pre-purchase questions, no matter how much you search.

- Does this product or service work as advertised?
- Is it value for money?
- How good is their customer service?

This information is available but it is locked in corporate silos so we have no option by to rely on a mishmash of star rating systems, reviews, forum postings and tweets.

Cloud2 will open up these silos and make this information available as separate, distinct channels where people can go to make better informed decisions quickly and easily.

For instance if I wanted to buy a device like an Ipad I would not go to Amazon, Google, or my local supplier for that matter, I would go straight to such a channel to get answers to the above questions first. This channel would then direct me to the best product and the best supplier bypassing all the Cloud1 services.

Once these channels start to become established the whole idea of an Internet based on the industrial age notion of chasing eyeballs (and trashing privacy in the process) will start to crumble and a new Internet will indeed emerge.

Now isn’t this a more exciting vision?

[...] which hits stores Saturday. TechCrunch has a guest post by Salesforce.com CEO Marc Benioff, who is positively giddy about the new device. “The future of our industry now looks totally different than the [...]

“cloud + social + iPad—will inspire a new generation of wildly innovative new apps that will change entire industries. ”

it will inspire “some” sure. but with a closed environment like Apple I can’t believe you think it’s the future. you must be joking.

ugh… apple fanboys.

[...] article on Tech Crunch http://techcrunch.com/2010/03/29/ipad-cloud-2/ [...]

[...] 北京时间3月30日消息，据国外媒体报道，云计算先驱Salesforce.com董事长兼CEO马克·贝尼奥夫（Marc Benioff）日前亲自撰写了充满激情的Hello, iPad. Hello, Cloud 2一文，称iPad的诞生将带来一场行业变革，企业要么积极迎接这场变革，要么就坐失发展良机。 [...]

Forget Cloud2, I am on CLOUD 9!

SalesForce – isn’t it Cloud1 ?

Nice connection you made between MPG devices like iPad and the Cloud 2. I was surprised that you´d put google in Cloud 1. I will try to digest that…
Your post made me high, proud and active. Commented on it on http://www.noexcuseaccounting.com and http://www.iakttakelser.com, which are business and personal blog.
Nice easter to you!

If FACEBOOK is the future then I’m going back to pencil and paper. Facebook/Myspace/Twitter are nothing more than relational spam. Of course, I’m 49 years old, and I understand that I’m not the target group. But even my 13-year-old is as much about creation as consumption. She doesn’t want to just see cool stuff, she wants to DO cool stuff. Don’t see much of that in Cloud 2.

Marc B really gets the iPad. Until now Apple never really got “the social”. Until now that is, because iPad IS “the social” in hardware. So will Apple write a social app for it? I hope they do ’cause everything out there now is so fugly.

[...] Hello, iPad. Hello, Cloud 2. [...]

you know what would be really great is that if salesforce offered a product that didn’t require 10 000 of time, money and bad customer service for people to realize that they have just been conned into a crappy expensive service

What’s the point in 16/32/64GB versions if the iPad is supposed to be a Cloud-orientated device?

[...] been difficult to understand the all encompassing impact this product will have on the industry.  But, as fate would have it, Marc Benioff chimed in on Tech Crunch in a guest blog post and enlighten… The future of our industry now looks totally different than the past. It looks like a sheet of [...]

Nothing will stop you.

Apart from the lack of horsepower and physical input mechanisms.

Eric,

To me, what really seems to stand out about the transition from Cloud 1 to Cloud 2 is more the shift toward the “personal” (than it is evolution in the hardware driving it…though I do admit the line can be blurry when it comes to driving factors…) The biggest commonality I see among YouTube, Twitter, and Facebook is that they rely heavily on individuals (rather than businesses/institutions) to contribute content.

I think this plays into the trend of finding success in niche markets (through targeting unserved & underserved groups)–I mean, how much more niche could you get than an individual? (and how much more ‘catered to’ could you make someone feel than providing a customizable solution, updateable on a whim?)

Unfortunately, it’s a bit difficult to apply the efficiency of more-traditional successful business practices (like the assembly-line & one-size-fits-most models) when the niche is every single individual. A big part of the success of services like those of Cloud 2 is due to the ability of these sites to integrate new ways of thinking to get as close to these individual targets as possible.

I whole-heartedly believe that “Cloud 3″ will be a hybrid of Clouds 1 & 2–a product of the return toward the void that will be created when everyone exists as his own niche market, rather than a community/collective.

Also, regarding the disinterest in the Twitter/FaceBook/YouTube culture… I think a lot of that, at least for me, has to do with the nature of such sites and the appeal that comes with their being ‘outlets’ to find/define one’s identity (read: Teen-Magnets.) Not to say that’s what’s behind your malaise, but I think I get what you’re saying…however, at the same time, I can’t help but see the value of trying to understand the powerful social (and potential economic) influence such sites have.

[...] its iFund to $200 million to fund potential iPad developers. Marc Benioff, CEO of Salesforce.com is very bullish. Some people have started camping outside Apple stores, in what is turning out to an Apple Product [...]

studentforce – its self explanatory
studentforce + iPad = eTextBooks (already have it built and ready to go)
Chatter … will increase retention rates in Higher Ed; allow students of similar interests to collaborate with greater ease; and, deliver on our potential as a society to properly educate the workforce …. and, all those students will become platform users !!

So: studentforce + iPad + Chatter = the imperative !!

[...] CEO인 Marc Benioff는 앞으로 iPad가 cloud 2의 선두주자가 될 거라고 이야기를 했습니다. 그만큼 다양한 분야에서 주목 받고 있고 기대가 되는 [...]

Dur. Where I can buy a computer running Cocoa or HTML5? My Windows and Mac machines are out of date.

Seriously?! Those comparisons were a joke, right?

[...] Marc Benioff, amministratore delegato di salesforce.com, a proposito di come il mondo stia cambiando: [...]

Got me thinking about why Amazon needs Facebook; http://bit.ly/byNNqY

I think the power of the trusted contact cannot be underestimated.

The iPad UI Shift…

Marc Benioff (of Salesforce.com) has a thought-provoking piece on TechCrunch the future of software, emphasisizing, unsurprisingly, the cloud, and surprisingly, the iPad. I have not yet seen or used the iPad but i agree with most of Marc’s points. I…..

Awesome, I’m glad I clicked through to read comments if only for this:

“This is like somebody telling me that in the Brave New World, I’ll own a bicycle instead of brushing my teeth. ”

I was actually at a conference last week where the keynote speaker explained various types of cloud platforms. He said one of the worst parts about the “cloud” term is that it means different things to everyone and I’m afraid in the case of this article it doesn’t mean much. Renaming part of already an ill defined concept because you perceive a shift is stupid if you want anyone to know what you’re talking about.

Cloud services ALLOW light client devices like a tablet, but that doesn’t somehow force everyone into a new computing category. Especially when the light hardware that does less is more expensive than a powerful desktop. How successful would the PC revolution have been if they were more expensive than buying your own super-computer terminal server?

[...] business applications like Numbers and Keynote. They could have started the conversation about the second generation of cloud computing and improved commercial application sales in the iPad app store. A blog or even a series of use [...]

[...] think Mark Benioff would [...]

[...] Marc Benioff had a post earlier this week about the iPad bringing forth “Cloud 2″. I try to not play into buzzwords such as Cloud 2, but there’s certainly something evolving here.  Look back let’s say seven-ten years ago and here’s how software in the business world primarily worked: [...]

I was born in 76 and I see this as irrelevant.

Cloud 1 and cloud 2 are imaginary. Their is no singular change in technology as if we were switching from 3G to 4G. The cloud is ever evolving.

Apples advances in cell phone and cloud computing are revolutionary in many ways but they have not been the driving force that is shaping cloud computing.

The idea that Apple is going to use the highly proprietary iPad to drive a fundamental shift in cloud computing is hard to believe.

wtf you talkin’ ’bout?
Apple=massive reach?
Facebook is a cloud based offering?

WTF?
When you say “our industries” who are you talking about? France? Mexico? Russia? Greece?

Why would you use the term “highly proprietary” for the iTouch devices when in fact Apple is running a half-open platform based on a multitude of open technology standards? This is just an ideological term to rationalize your anger that Apple is changing computing in a way that doesn’t suit your personal interests.

I believe he’s talking about the other half of Apple’s platform. You know which one I’m talking about, right? The one where they make you download programs to your device through their app store, where they can decide what is and isn’t allowed? The Mac operating system that can ONLY be (legally) run on the hardware they sell at absurd prices?

I don’t think you actually read what Indiana said. I think as soon as you saw something that you assumed was critical of Apple, your brain turned to mush, and you let out your inner macfag. All of Apple’s products are “highly proprietary,” and just because they’re based on an open source system, that doesn’t change anything.

Finally, from what I can tell, his criticism isn’t actually directed at Apple. What he’s saying is just because Apple released a new device, it doesn’t mean cloud computing is suddenly going to change drastically, like the article seems to imply. I don’t really believe that the iPad is going to make the cloud any more cloudy than the iPhone did, because all that cloud 1 -> cloud 2 junk is absolute drivel. So maybe the cloud will get bigger if more people own iPads that have never owned anything that draws data from a cloud before. Growth is not innovation. Growth in and of itself will not change technology on a fundamental level. For all intents and purposes, the iPad IS just a big freakin’ iPod Touch. While the iPod Touch and iPhone may have changed cloud computing in some way, just making a bigger model that does the same thing isn’t going to change anything.

P.S. Before you go assuming I’m a “Mac hater” you should know that I own a Mac, an iPod, and an iPhone, just like everyone in my family does at my insistence. You can like a company and still be critical of their absurd and restrictive practices. If you think a touch screen tablet with Internet access is innovative, then I’ve got a bridge to sell you.

[...] לא זקוקים כל כך להתקן אחסון נייד עבור המידע שלנו (למעשה יש כאלה שטוענים שהאייפד הוא צעד נוסף בהתקדמות לעבר ענן מחשוב [...]

Put “Cloud” and “iPad” in the same article title and voilá, millions of accesss. Don’t worry about the content of it.

[...] 1: The highly-anticipated Apple iPad. In a guest post on TechCrunch, Salesforce.com’s Marc Benioff writes, “…we are moving from Cloud 1 to Cloud 2 and the iPad is the accelerator.” [...]

As long as it’s not called Cloud2.0, I am fine with it.

[...] Last week, Marc Benioff wrote an article on TechCruch titled “Hello, iPad. Hello, Cloud 2.” [...]

[...] direct coworkers, but people from across the company in a way never before possible. This world is Cloud 2 and it’s not imaginary; it’s the reality that 100+ companies, 3,800+ developers, and [...]

[...] one step farther and says that the future of technology is in fact *the* iPad. (see his blog post here) He also claims that because of the iPad, there’s a need for enterprises to move faster by [...]

Google Chrome and Android will both pwn the iPad.

[...] which hits stores Saturday. TechCrunch has a guest post by Salesforce.com CEO Marc Benioff, who is positively giddy about the new device. “The future of our industry now looks totally different than the [...]

Personally, I’m waiting for Cloud 3.

[...] Check out these blog entries from Gerhard Gschwandtner (publisher of Sellingpower Magazine) and Mark Benioff (CEO of [...]

[...] I read Marc’s post on moving to Cloud 2, it occurred to me that a similar movement is underway in the sales intelligence world, popularly [...]

http://blog.insideview.com/2010/05/04/marc-benioff-vs-zack-morris/

[...] the Internet (“in the cloud”), as opposed to on the device itself. While this is a topic best suited for its own blog post, you can read more in depth about this concept here. [...]

[...] which hits stores Saturday. TechCrunch has a guest post by Salesforce.com CEO Marc Benioff, who is positively giddy about the new device. “The future of our industry now looks totally different than the [...]

[...] of Marc’s current rhetoric is around Cloud 2 – the move from traditional websites such as Amazon, ebay and Google, to User Generated [...]

[...] 云计算先驱Salesforce.com董事长兼CEO马克·贝尼奥夫（Marc Benioff）日前亲自撰写了充满激情的Hello, iPad. Hello, Cloud 2一文，称iPad的诞生将带来一场行业变革，企业要么积极迎接这场变革，要么就坐失发展良机。 [...]

looks to me like apple is banking on this cloud computing and ipad to take off and be there next "itunes/ipod" environment to make a fortune off of. I mean they are already prepping a new data center in NC for it…..the thing is massive too.

This is an overhead video shoot of it:
http://blog.sonian.com/cloud-buzz-blog/bid/35798/...

I love the article and the debate it has started. I am all for the Cloud 2.0 concept and can see so many business advantages driven by the real-time information. Its a rapid evolution in business application functionality.

Great post! I do think this is going to be the future. We are just getting more and more flexible as time goes on. It’s great.