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PAX East 2010: Clearly Rockstar is a popular company

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What's the deal with these Microsoft Seinfeld ads?

Rockstar wins the early “which publisher has the biggest line?” award here at PAX. I think they get a free pizza party at the end of the day as a result.

They’ve got Red Dead Redemption in there, so people have been queuing way around the block. Thankfully it’s only 900 degrees in the convention center, so people should be in high spirits for the duration of the show.

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